The Conservation Alliance has recruited 24 new member companies in the last 12 months, meeting a challenge from Keen Footwear to raise $120,000 in new member dues in one year. Keen offered to match the first year's dues of any company that joined the Conservation Alliance over the past year. Those dues and Keen's match have gone directly into The Conservation Alliance's grant fund to support conservation organizations working to protect wild places throughout North America.
“We were on the verge of joining, and the Keen offer put us over the top,” said Jeff Wogoman, Director of Marketing for Cloudveil, whose $10,000 contribution to the Alliance leveraged an additional $20,000 from Keen.
The Conservation Alliance used Keen's challenge throughout the year to help convince companies to join the Alliance. Entering the Outdoor Retailer Winter Market in January, the Alliance was still $20,000 shy of the goal. At the show, Keen offered to triple the first years dues of any company that joined during the show. That was an offer Cloudveil could not refuse. The Conservation Alliance has budgeted to contribute $500,000 in 2006, a 38% increase in two years. The Alliance credits much of that growth to Keen's leadership.
In addition to Cloudveil, Keen matched the first year's membership dues of the following companies: Ailin, LLC; Babbitt's Backcountry Outfitters; Black Diamond Equipment; Boulder Incentives; Broudy Donohue Photography; Cloudveil; Dong-In Entech; Ex Officio; Horny Toad Activewear; Howa Design; Kristin Carpenter Public Relations; Mercury Advertising; MoonFoto; Mountain Equipment Co-op; Nikwax; Osprey Packs; Outdoor Industry Association; Outdoor Research; Retailers of the Outdoor Industry; Sanitas Sales Group; Teko Socks; Tibetan Trader; Vasque; and Yakima.