Coalision has promoted Martin Trudel to the role of VP of Sales, Orage, effectively immediately. Trudel will report directly to Jean-Pierre Ferrandez, Executive Vice President of Orage and will be based in Montreal.
Coalision said Trudel has 20-plus years of industry experience, having worked for Salomon, where he served in sales and marketing and initiated the snowboard and outerwear program in Canada. Hes also managed sales and marketing for Flow Snowboards in North America and most recently he introduced and led Skull Candy in the Canadian market in distributor partnership.
Responsible for business development for the entire North American market and international distribution, Coalision said Turdel will be entrusted with the task of extending the reach of the Orage brand and attain its global potential.
Martin is a key player in our organization since 2 years now, from day one Martin showed an intense devotion to the Orage project. Says Jean-Pierre Ferrandez. We are more than happy to promote him as Vice President. His knowledge of the market will keep Orage to his predominant position in the booming free ski market.
Trudel comments: It is with pride that I accepted this challenge, being surrounded by an amazing team I truly feel that the brand has enormous potential in the market place. With over 20 years of heritage its fresh vision and direction will open new opportunities for it to grow exponentially.
