Daiwa, the maker of fishing rods, reels and tackle, has launched e-commerce on daiwa.com. It also includes a feature that allows products to be picked up or shipped from local authorized Daiwa retailers.

“The Shopatron dealer-integrated system really helps us meet our dual
eCommerce goals of capturing online customers and supporting our
dealers,” says Bill Liston, Daiwa Vice President of Advertising and
Promotions. “And in-store pickup is a great option for customers. They
can save significant amounts on shipping costs for hard-to-ship items,
and many anglers feel better about picking up their products at a place
where they can test them or ask questions about application. We are now
focused on bringing more dealers on board with the program to service
in-store pickup orders from throughout the US.”