Dwyane Wade has signed a lifetime deal with the Chinese sports brand Li-Ning according to the Associated Press.
Category: Sports/Fitness
SFIA Webinar Stresses Urgency In Applying For Tariff Exclusions
On a webinar Wednesday, David Cohen, an international trade expert with Sandler, Travis & Rosenberg and Bill Sells, SVP government relations & public affairs at the SFIA, discussed the urgency for affected sporting goods companies to seek exclusions to avoid the latest round of tariffs on Chinese imports. The first deadline in the exclusion process is less than 10 days away.
SFIA Releases First Batch Of Single Sport & Fitness Activity Reports For 2018
The Sports & Fitness Industry Association (SFIA) is releasing a total of 90 Single Sport & Fitness Reports for 2018.
OT Sports To Sponsor Minor League Baseball
Beginning with the 2019 season, OT Sports will be an official on-field provider of home and road uniforms, including pants, for Minor League Baseball.
Brunswick Corporation Appoints Board Member
Brunswick Corporation announced that Joseph McClanathan has been elected to serve as a member of the company’s board of directors, as well as on the board’s human resources and compensation committee and finance committee.
Did Adidas Or Nike Win The World Cup?
Sponsoring the two finalists at the World Cup was a sign to some observers that Nike had outperformed Adidas in driving brand awareness, and likely sales, from summer’s biggest sporting event. But both brands appear to have benefited.
TomTom Consumer Segment Sales Slide 25 Percent
TomTom reported sales slid 25 percent in the second quarter in the company’s consumer segment, which includes PNDs, navigation apps and sports watches.
Academy Sports Announces Multimedia Sponsorship With ESPN And SEC
Academy Sports + Outdoors announced a multimedia sponsorship with ESPN-SEC Network and the Southeastern Conference (SEC) to become the Official Sporting Goods Retailer of the SEC.
Adidas Partners With IUPUI Athletics
Adidas entered into a seven-year partnership with IUPUI Athletics to become the official athletic footwear, apparel and accessory brand of the Jaguars through the 2024-2025 season.
BSN Sports Acquires Teamline
BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Teamline LTD, based in Irving, TX.
LA Fitness Announces Launch Of Its First Ever Podcast
LA Fitness officially launched the Living Healthy Podcast, an extension of the Living Healthy blog but in an audio format, which will serve as an additional resource for members and listeners to help them better stay on track with their health and fitness goals.
JBL Signs Aaron Judge As Brand Ambassador
JBL signed Aaron Judge, the 2017 American League Rookie of the Year, as a brand ambassador.
On To Sponsor California-based Mammoth Track Club
On, the Swiss running brand, has signed a sponsorship deal with Mammoth Track Club from Mammoth Lakes, CA, through the end of 2020.
Brooks Running Rolls Out Shop-In-Shop Program
Brooks Running Company is partnering with 30 specialty running retailers in the U.S. and Canada to launch the brand’s premium shop-in-shop.
Cheer Factor Celebrates 17th Anniversary
Eagan, MN-based Cheer Factor Inc. – The Warm-up Co. has announced the company’s 17th anniversary serving the dance, gymnastics, cheerleading, color guard, skating and swimming markets.
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