Puma announced a long-term partnership with international supermodel Adriana Lima. She will be the new ambassador for the company’s women’s training business and represent the brand in marketing campaigns around the globe.
Category: Sports/Fitness
Athletic Supply/Barcelona SG Acquires Three Team Dealers
Athletic Supply/Barcelona Sporting Goods, owned by Trivest Partners, has acquired three team dealers:Williams’ Sporting Goods (WSG), Cardinal’s Sports Center and Team Sports Inc. (TSO). In April, Trivest Partners recapitalized and merged Athletic Supply, Odessa, TX, and Barcelona Sports, based in Houston.
Decathlon Commits To Renewable Electricity
During last week’s Climate Week in New York City, Decathlon, Europe’s biggest sports retailer, announced that the company will be joining RE100, a global initiative by The Climate Group that unites 144 businesses committed to using renewable electricity to accelerate the shift to a low carbon economy.
Hibbett Sports Adds Two Online Features
Hibbett Sporting Goods Inc., a U.S. based athleisure retailer operating more than 1,000 premium athletic apparel, footwear and equipment stores in small and mid-sized markets, today announced the launch of the company’s two newest service enhancements: Buy Online, Pick Up In Store (BOPIS) and Reserve Online, Pick Up in Store (ROPIS).
Aisle Talk Week of September 24
Top headlines from the active lifestyle industry you may have missed this week, including Amazon opening Amazon 4-star, a new physical store where everything for sale is rated four stars and above, is a top seller or is new and trending on Amazon.com.
Active-Lifestyle Well Represented On The Inc. 5000
Peloton, Bombas, Klymit, Xero Shoes and Hyperice were among a number of companies in the active-lifestyle space landing on The Inc. 5000, the magazine’s annual ranking of the fastest-growing private companies in America.
Wall Street Bullish On Nike Following Q1 Beat
While shares of Nike Inc. dipped slightly Wednesday after the company reported better-than-expected first-quarter earnings, bullish reports arrived from Wall Street touting Nike’s innovation platforms and accelerated growth in North America.
Golf Rounds Played Dip In August
According to Golf Datatech, golf rounds played in the U.S. were down 1.6 percent in August year-over-year on a national level.
Report: Anta Signs Gordon Hayward
Gordon Hayward, the Boston Celtics forward, has reportedly agreed to a “massive shoe deal” with Chinese sportswear brand Anta, according to ESPN.
TCS New York City Marathon Launches Campaign Honoring Inspirational Runners
New York Road Runners (NYRR) announced Team #MovedMe, a group of inspirational runners participating in the TCS New York City Marathon who embody the transformative power of running.
Report: Colin Kaepernick Nearly Dropped Before Nike’s Anniversary Ad
Nike nearly ended the company’s contract with Colin Kaepernick in the summer of 2017 before moving this year to have the former quarterback play a prominent role in the brand’s 30th anniversary ad campaign, according to a report in the New York Times.
Nix Wins $15,000 Grand Prize At 2018 SFIA Start-Up Challenge
Nix, the creators of high-tech sensors, capable of measuring hydration status via sweat to optimize safety and physical and cognitive performance, ended up taking home the grand prize at SFIA’s 2018 Start-Up Challenge.
Innovation Fueling Broad-Based Momentum For Nike
While Nike Digital led the way with a 34 percent gain on a currency-neutral in the first quarter, Nike Brand’s amplified focus on innovation is “at the heart of our continued momentum right now,” Mark Parker, CEO, said on the company’s conference call with analysts.
North America Growth Accelerates For Nike
An acceleration of growth in North America, double-digit gains overseas, and continued over-sized online gains drove Nike Inc.’s earnings ahead 14.9 percent in the first quarter ended August 31–exceeding internal expectations and Wall Street’s targets. Revenues grew 9 percent on a currency-neutral basis.
Everlast Launches New Global Ad Campaign
Everlast launched new global campaign, “‘Be First,” that challenges individuals to carve their own path to success, featuring heavyweight champion of the world Deontay Wilder, 12-year-old Phenom Jesselyn Silva and more.
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