Puma announced a long-term partnership with international supermodel Adriana Lima. She will be the new ambassador for the company’s women’s training business and represent the brand in marketing campaigns around the globe.

Puma said in a statement, “Adriana Lima is a fantastic mom, a role-model to millions and a real badass. If you’ve never seen her train, you are missing out. How else would she stay in shape to headline those fashion shows? It’s thanks to her relentless and hardcore training regimen. From runway to gym, from high fashion to sports–she is the real deal.”

 “Supporting, encouraging and empowering women is important to me; this is one of the reasons I wanted to partner with Puma. They’ve worked so hard to encourage women to be themselves and to show them that by working hard, you can accomplish anything,” said Lima. “People have seen me on runways and magazine covers. With this new partnership with Puma, I want to share my personal training journey and what it takes for me to achieve a healthy, balanced life.”

 “Adriana is such an inspiring, caring and real person. She is the embodiment of our women’s training business; if you follow her on Instagram, you’ll see that she loves sports, fitness and most of all, boxing,” said Adam Petrick, global director for brand and marketing for Puma. “We are very excited to have her be part of the Puma family. She is a great addition to our roster of successful female leaders that have accomplished so much in their careers. She will help us inspire millions of women around the world to take the reins of their lives and follow their dreams.”

Photo courtesy Puma