America Multi-Sport, Inc., which owns the Viking Dash Trail Run series, welcomes Omni Apparel Inc. as the official apparel of all Viking Dash Trail Runs in the United States and Canada now through 2020, which currently includes 24 events annually.
Category: Sports/Fitness
Monterey Bay Half Marathon Partners With Recover Brands On Sustainable Apparel
The Big Sur Marathon Foundation welcomed Recover Brands, creator of creates eco-friendly custom apparel, as a community partner for the 2018 Monterey Bay Half Marathon.
Kit And Ace Sold To Management
Kit and Ace, founded in 2014 for Lululemon founder Chip Wilson, has been sold to members of the company’s leadership team, led by CEO George Tsogas. The sellers were the Wilson family.
Kevin Plank Discusses Under Armour’s Vision Quest
Speaking last week at the Advertising Week conference in New York City, Under Armour’s Kevin Plank spoke about the importance of brand values in driving sales and earning advocacy. The brand’s recent sales slump, according to the CEO, is partly because management neglected the company’s core purpose after years of growth.
Under Armour Signs Joel Embiid
Under Armour Inc. has added the Philadelphia 76ers’ star center Joel Embiid as an ambassador. The five-year deal makes Embiid the NBA’s highest-paid center on a shoe deal and he will have a signture shoe.
NBA’s Top Draft Pick Ensnared In College Basketball Scandal
On Wednesday at the college basketball corruption trial taking place in Manhattan’s federal court, Adidas consultant T.J. Gassnola, testified that the families of five recruits, Brian Bowen, Billy Preston, Silvio De Sousa, Dennis Smith and Deandre Ayton, received payments as a recruiting incentive.
FlexIt Adds Robbie Sprechman To Advisory Board
FlexIt, the mobile app that enables users to access gyms and only pay for the time they use, announces the addition of fitness industry leader Robbie Sprechman, CFO of Retro Fitness, to the company’s advisory board. Through his new position, Sprechman will help position FlexIt to scale.
Retail Imports Expected To Remain Strong
Imports at the nation’s major retail container ports are expected to remain at near-record levels in October despite a new round of tariffs that took effect in September, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates.
Zamst Adds Steven Adams As Ambassador
Zamst, a leader in sports performance and injury prevention, announced the signing of Oklahoma City Thunder’s starting center, Steven Adams.
Nine Of 10 Largest U.S. School Districts Enrolled In USA Football’s Heads Up Program
New York City, Los Angeles and Chicago are among the U.S. public school districts enrolled for coaching education and player safety protocols within USA Football’s nationally endorsed Heads Up Football program this fall.
Tough Mudder Announces Alanic As Official Apparel Partner
Tough Mudder announced a new multi-year partnership with Alanic as the official apparel partner.
Nike’s Kaepernick Campaign Garners Mixed Reaction In Cowen Survey
Nike’s “Just Do It” campaign featuring Colin Kaepernick received mixed reaction based on factors such as how much consumers earn annually and how much they spend with the brand, according to a survey published Wednesday by the investment firm Cowen.
The Kevin Love Fund Donates Headspace Meditation + Mindfulness Training To UCLA
The Kevin Love Fund announced that UCLA will be the fund’s first beneficiary through Headspace subscription donations and in-person mental training sessions for all student-athletes and coaches. In total, 850 Headspace annual subscriptions, 700 subscriptions for all student-athletes and 150 subscriptions for coaches, will be shared with Bruin teams.
Dick’s Sporting Goods Expands Use Of First Insight Technology
Dick’s Sporting Goods has expanded the company’s partnership with First Insight, which offers technology aimed at helping retailers and brands make better-informed product development and pricing decisions.
RYU Apparel Prevails In Trademark Dispute With Lululemon
RYU Apparel said the company prevailed in a trademark-infringement lawsuit against Lululemon.
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