Garmin International Inc., a unit of Garmin Ltd. on Wednesday announced a collaboration with ActiGraph to explore creation of innovative health and activity monitoring solutions that would utilize Garmin wearables and ActiGraph‘s CentrePoint data analytics platform for academic research, clinical trials, and remote patient monitoring.
Category: Sports/Fitness
NBA’s Derek Fisher Joins Luxury Asset Capital Sports & Entertainment Group
Luxury Asset Capital, a leading provider of alternative financing, today announced the formation of its Sports & Entertainment Group and that NBA legend Derek Fisher and leading media, entertainment and sports attorney Samuel “Sandy” Fox have joined the group.
NoSweat Announces International Licensing Deal with United Sports Brands
NoSweat, market pioneer and creator of patented sweat-absorbing, disposable performance liners for hats, helmets, hard hats and visors, announces a five-year international licensing agreement with United Sports Brands, a global leader in sports performance and protective products.
China Sports Culture Expo & China Sports Tourism Expo 2018 Open in Guangzhou
On December 11, China Sports Culture Expo & China Sports Tourism Expo 2018 opened in Guangzhou. Li Yingchuan, Deputy Director of the General Administration of Sport of China (GAS); Huang Ningsheng, Vice Governor of Guangdong Province; and Wen Guohui, Mayor of the Guangzhou attended and gave addresses at the opening ceremony.
Dallas Fuel To Host First Home Games in Overwatch League History
The Overwatch League, the first global professional esports league with city-based teams, today revealed the 2019 season schedule, which includes a weekend of eight matches hosted in North Texas by the Dallas Fuel franchise on April 27–28, 2019.
SportsEngine Enhances Mobile App With New Activity Feed
SportsEngine Inc., an NBC Sports Group company and the leading youth sports technology provider, is launching an all-new ‘activity feed’ feature into its flagship SportsEngine mobile app.
Columbia Sportswear Hires Peter Ruppe To Drive Footwear Growth
Columbia Sportswear has hired Peter Ruppe, a footwear industry veteran most recently at Under Armour, as VP of footwear. According to the Oregonian, Ruppe will guide an effort to double Columbia’s footwear sales within three years.
2019 Colorado Classic Becomes Women’s-Only Pro Cycling Race
The 2019 Colorado Classic will become the only women’s stand-alone stage race in the Western Hemisphere on the Union Cycliste Internationale (UCI) calendar and USA Cycling’s Pro Road Tour, organizers of the race announced Tuesday, while raising the bar for pro women’s cycling around the world.
Eastbay Unveils Lookbook Cover Featuring Nike Women’s Basketball Stars
Eastbay unveiled its December lookbook cover and women’s holiday campaign, featuring five top WNBA stars :Sue Bird, Elena Delle Donne, Jewell Loyd, Breanna Stuart and Diana Taurasi.
IOC Takes Leadership Role In The UN Sports For Climate Action Initiative
As world leaders at the UN Climate Change Summit in Poland (COP24) prepare to implement the Paris Agreement to limit the rise of global temperatures to 1.5°C above pre-industrial levels, the International Olympic Committee (IOC) has taken on a leadership role in the new UN Sports for Climate Action Initiative, which aims to drive climate action across the sports community.
Imports Set Another Record In October
Imports at the nation’s major retail container ports have set another new record, reaching 2 million containers in a single month for the first time as retailers continued to bring merchandise into the country ahead of a now-postponed increase in tariffs on goods from China, according to the monthly Global Port Tracker report.
ACSM Survey: Wearable Technology Top Fitness Trend For 2019
According to the 13th annual Fitness Trends survey from the American College of Sports Medicine (ACSM), wearable technology is forecast to stand out as next year’s most popular trend, climbing from 3 the prior year. Group Training and High-Intensity Interval Training (HIIT) are expected to remain in high demand. Programs seeing notable expansion included Fitness Programs for Older Adults, Mobile Exercise Apps and Workplace Well-Being Programs
Report: Under Armour Ousts Ryan Kuehl And Walker Jones
Ryan Kuehl, Under Armour’s SVP of global sports marketing, and Walker Jones, the brand’s senior director of sports marketing, both left the company last week following an internal review of their department’s spending, according to the Wall Street Journal. The exits come after reports of a past practice of letting employees expense strip club visits.
Life Time Opening Doors To Everyone this January 1 For Commitment Day
On January 1, 2019, Life Time is opening its doors to the community to help people overcome those hurdles and achieve their 2019 goals. First launched by Life Time in 2013, Commitment Day 2019 events will be held at all 141 destinations in the United States and Canada.
Blink Fitness Partners With Precor
Blink Fitness has partnered with Precor in a deal that will allow both companies to continue redefining the fitness industry. Beginning with the grand opening of Blink Burbank in late December, all new Blink Fitness gyms will be exclusively outfitted with state-of-the-art Precor equipment that includes cardio, strength, functional fitness equipment, and connected solutions.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal