On December 11, China Sports Culture Expo & China Sports Tourism Expo 2018 opened in Guangzhou. Li Yingchuan, Deputy Director of the General Administration of Sport of China (GAS); Huang Ningsheng, Vice Governor of Guangdong Province; and Wen Guohui, Mayor of the Guangzhou attended and gave addresses at the opening ceremony.
Also present were Liu Fumin, Director of the Sports Economy Department of GAS; Tu Xiaodong, Director of the Publicity Department of GAS; Tian Ye, Director of the Sports Culture Development Center of GAS; guests from relevant departments; bureaus and subordinate entities of the General Administration of Sport of China (GAS); guests from governments of domestic provinces, municipalities and autonomous regions; guests from sports bureaus of domestic provinces, municipalities and autonomous regions; guests from relevant international sports organizations; guests from consulates general of some foreign countries in Guangzhou; exhibitors’ representatives; and journalists. Wang Dong, Vice Mayor of the Guangzhou hosted the opening ceremony.
Guided by the new ideas in the new era, this year the expositions were held in Guangzhou, a city in the frontier of the reform and opening-up, were hosted in cooperation with a professional international company, and invited international sports celebrities for the first time.
With a larger scale, richer content and more diversified activities, the expositions created a new prospect. With the expositions as the platform, the expos extensively publicized sports culture and promoted sports spirit to provide tremendous spiritual strength for the new era and the new journey; they also promoted the integrated development of sports culture and sports tourism, the boost to economic transformation and upgrading, and the meeting of the people’s new life needs and expectations. With the exposition as the bridge, the expos hoped to strengthen Sino-foreign cultural exchanges, tap potential for industrial cooperation and promote the new development of new sports.
With the theme “New Era, New Sports, New Life”, China Sports Culture Expo & China Sports Tourism Expo 2018 highlighted international vision, professional market operation, crossover integration, characteristic sports culture experience and coordinated the development of “Belt and Road” regions, and aimed to build an international, professional, market-oriented and high-end platform for the exhibition, exchange and integrated development of sports culture and the sports industry.
