Dick’s Sporting Goods raised its outlook for the year after reporting third-quarter earnings handily topped Wall Street targets. Same-store sales increased 6.0 percent, representing the company’s strongest quarterly comp sales gain since 2013.
Category: Sports/Fitness
AfterShokz Announces Partnership With Running Legend, Meb Keflezighi
AfterShokz, the manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space, partnering with four-time Olympian and winner of the 2009 New York City Marathon and 2014 Boston Marathon, Meb Keflezighi.
NormaTec Partners With U.S. Ski & Snowboard
NormaTec, the specialist in compression recovery technology for athletes, announced a four-year partnership with U.S. Ski & Snowboard, the national governing body of competitive skiing and snowboarding in the United States.
Rastaclat Named Official Licensee For Team USA
With the Olympic and Paralympic Games just around the corner, Rastaclat unveiled that it is an official licensee for Team USA.
On Partners With Roger Federer
On, the Swiss running shoe brand, has partnered with Roger Federer. The Swiss tennis legend has become an investor as well as a contributing designer and representative for the brand.
Hibbett Sports Boosts Full-Year Guidance On Q3 Beat
Hibbett Sports Inc raised its full-year outlook after reporting third-quarter profit and sales beat expectations. Earnings were more than double analysts’ targets as the retailer delivered its fourth consecutive quarter of comparable sales growth.
Momentous Closes $5 Million Series A Funding Round
Momentous, the performance nutrition company based in Jackson Hole, WY, closed $5 million in Series A funding led by Los Angeles based firm FitLab, an investment fund focused on advancing human performance. Momentous joins a select group of performance brands in the FitLab portfolio, such as Laird Hamilton and Gabrielle Reece’s XPT and leading digital fitness platform Freeletics.
Lululemon Opens ‘Experiential’ Shop At Mall of America
Lululemon has opened a 19,700-square-foot “experiential” store at Mall of America. Modeled after its store in Chicago’s Lincoln Park neighborhood, the location includes studios for yoga and HIIT activities, a Fuel Bar and a gear trial program.
Adidas Launches Retail AR Experience With Eyecandylab
Eyecandylab , which specializes in creating interactive video-triggered augmented reality experiences, has developed a concept with Adidas that brings storytelling and immersive experience within a physical store to a new level. The project raises awareness of Adidas’ sustainably manufactured products made from recycled ocean plastic.
RECALL: ISO7X Isometric Exercise Devices
About 1,500 ISO7X Isometric Exercise Devices sold at Burlington Stores are being recalled. According to a statement from the CPSC, the handle grips on each end can break during use and cause parts to be forcefully ejected from the shaft.
Channel Signal Report Reveals Common Issues Driving Runners’ Purchases
Channel Signal’s Runner-to-Runner Report reveals the top issues facing buyers of running footwear included shoelaces, out-of-the-box comfort and the ability to add a custom orthotic.
New Balance Signs Dejounte Murray
New Balance has signed San Antonio Spurs guard Dejounte Murray to an endorsement deal with New Balance. Murray joins Kawhi Leonard of the Los Angeles Clippers and Oklahoma City Thunder rookie Darius Bazley.
Mirror Announces Expansion Of Retail Fleet
Mirror, which makes a reflective LCD display for following workouts at home, announced an expansion of its retail store fleet. Mirror will be adding locations at Westfield Century City in Los Angeles and Stanford Shopping Center in Stanford, CA to its existing location in the Flatiron District in New York City.
Athlete-Empowered CBD Brand, Mendi, Secures Seed Funding
Mendi, a women-owned sports recovery brand, closed its first round of financing, securing $800,000 from a varied network of investors including Oregon Sports Angels, professional athletes and sports medicine practitioners.
Lacrosse Unlimited Partners With Staple Pigeon
Lacrosse Unlimited, which operates 43 stores across twelve states, has collaborated with New York City-based streetwear brand Staple Pigeon on a limited-edition collection.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal