AfterShokz, the manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space, partnering with four-time Olympian and winner of the 2009 New York City Marathon and 2014 Boston Marathon, Meb Keflezighi.
Following a litany of major product announcements in 2019, including the launch of Aeropex, their most lightweight, versatile, and long-lasting headphones to date, and Xtrainerz, the first-ever completely waterproof MP3 bone-conduction headphones, the partnership with Meb comes as the brand relocates to their new corporate headquarters in Austin, TX.
“No one has done more to advance the ways runners can stay entertained and safe than AfterShokz,” Keflezighi says. “By creating innovative products that allow runners to consume audio content while maintaining situational awareness, they’ve brought so many people into the sport and kept even more people running safely. I’m honored and excited to work with a brand whose values so closely match my own, and I look forward to helping them spread good vibes into 2020 and beyond.”
As part of his new role, Meb will help spread the AfterShokz message far and wide, including on social media and at in-person event activations. These initiatives will kick-off with The Running Event in December 2019, where attendees will have an opportunity to win a personal one-on-one shake-out run with Meb. AfterShokz will also host an intimate conversation with Meb at their booth on Thursday, December 5 at 11 a.m. CST.
“Meb is truly one of a kind, as an athlete, a running ambassador, a father, and just a good human,” Kim Fassetta, CMO of AfterShokz said. “He personifies our company values and has done so for decades: leading with heart, running with courage, supporting others, acting with integrity, and working to change the sport for the better. AfterShokz has been a Meb fan for years, and we couldn’t be happier to welcome him to the family.”