Adidas is introducing two new fabrics that use 100 percent recycled polyester, Primeblue and Primegreen, and announced several more commitments as part of its goal to use only recycled polyester for its shoes and clothing by 2024.
Category: Sports/Fitness

Asics Ventures Invests In Smart Shoe Technology
Asics Corporation announced that its investment subsidiary Asics Ventures Corporation invested in a Japanese startup No New Folk Studio Inc., developer of sensing solution Orphe Track, which measures and analyses foot movement.

Play It Again Sports Parent Announces Governance Changes
Winmark Corporation, the parent of Play It Again Sports, announced that current executive chairman, John L. Morgan, 78, will retire as a director and as executive chairman, effective March 1, 2020.

Nike Facing SEC Investigation Over Illicit Payments, Jury Told
Nike Inc. is facing a probe from the U.S. Securities and Exchange Commission over illicit payments to elite youth basketball players, according to a lawyer for Micheal Avenatti, the celebrity lawyer facing trial for allegedly trying to extort millions of dollars from Nike, according to Bloomberg News.

Penn National Gaming To Acquire Barstool Sports
Penn National Gaming, a regional gambling operator, has reached an agreement to acquire Barstool Sports, the controversial digital sports publisher. The deal values the Boston-based sports blog at $450 million.

Esports Learning Platform Secures $5M Funding Round
ProGuides, an esports learning platform, announced a $5 million seed funding round led by M13 with participation from previous pre-seed investors Amplify LA, Quest Venture Partners, and the GFR Fund.

USA Triathlon Board Of Directors Elects 2020 Officers
The USA Triathlon Board of Directors announced the re-election of three of its members to officer seats — Jacqueline McCook as president, Joel Rosinbum as vice president and Kevin Haas as treasurer — and the election of Keri Serota as secretary.

Stephen Bebis Joins CEO Coaching International
Stephen Bebis, the founder of Golf Town and former head of Sports and Recreation, has become the newest partner and coach of CEO Coaching International, a leadership development consultancy.

Unifi’s Q2 Sales Increase 1.1 Percent
Unifi Inc., the producer of recycled and synthetic yarns, reported operating earnings improved in the second quarter ended December 29 as sales increased 1.1 percent Unifi slightly lowered its full-year earnings guidance as results were impacted by “softer-than-expected U.S. demand in certain categories, along with global market pricing pressures.”

Report: Nike’s Vaporfly Won’t Face Ban
The World Athletics organization, which governs most international track and field events, will not be imposing a blanket ban on Nike’s Vaporfly running shoes, according to a report in the Guardian. But the international governing body is expected to announce “a temporary suspension of any new shoe technology until after the Tokyo Olympics.”

Family Of Delbert Hayes Makes $3M Donation To Washington State
The family of the late Delbert Hayes, one of the earliest employees at Nike, made a $3 million donation to establish the Delbert J. Hayes Scholarship in Accounting in the WSU Carson College of Business.

PGA Merchandise Show Draws Nearly 40,000 Attendees
The 67th PGA Merchandise Show came to a close January, 24 in Orlando, as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 80 countries. More than 1,000 golf companies and brands exhibited, including more than 250 companies new to the show.

G-III Apparel Partners With Michael Strahan On Super Bowl LIV Capsule Collection
The NFL has partnered with Hall of Famer Michael Strahan and Giants legend Carl Banks’ apparel company G-III Apparel for an exclusive Super Bowl LIV limited-edition capsule collection in celebration of the NFL’s 100th season.

Minute Media Acquires FanSided From Meredith Corporation
Minute Media, the technology and digital publishing platform, announced it has acquired FanSided, the fan-focused sports & lifestyle publisher, from Meredith Corporation.

Saucony Buys Digital Super Bowl Spot
Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.