Higg Co., a developer of sustainability measurement tools, has hired former Nike executive, Del Hudson, as the company’s new VP of marketing and communications.
Category: Sports/Fitness

Mizuno’s Q4 America’s Sales Ahead 5 Percent
Mizuno Corp’s net income declined 54.8 percent in the fourth quarter ended March 31 as sales sunk 6.7 percent. In the Americas region, sales were up 5.0 percent.

Peloton’s Marketing Chief To Exit
Carolyn Tisch Blodgett, Peloton’s head of global marketing, is leaving the company after four years. Her last day is May 29.

NPD: Sporting Goods, Home Fitness And Cycling Sales Surge In The U.S.
As U.S. consumers tackle ways to keep themselves and their families busy, active, and fit during this time of social distancing, sports and home fitness equipment as well as children’s and adult leisure bicycles have seen double- and triple-digit sales increases, according to retail sales data from The NPD Group.

New Balance Donates $1 Million In Sneakers To Healthcare Workers
New Balance announced that it is teaming up with its athletes, including Milos Raonic, Sydney McLaughlin, Dejounte Murray, Rose Lavelle, Rob Pannell, Trayvon Bromell, Joey Gallo and Zdeno Chara, to collectively donate more than $1 million worth of footwear to front line medical workers.

New Balance Taking Ownership Of High School Nationals
New Balance said it will be parting ways with the National Scholastic Athletic Foundation (NSAF), which has handled registration, coordinates meet planning and public relations for New Balance’s national high school indoor and outdoor championships. The brand will be taking sole ownership in directing and coordinating its own meet starting in 2021.

Puma’s Q1 Earnings Decline 62 Percent
Puma reported that its first-quarter earnings were dragged down by the coronavirus pandemic while warning of a bigger impact in the second quarter.

Acushnet Posts Steep Q1 Profit Decline On COVID-19 Impact
Acushnet Holdings Corp., the parent of Titleist, FootJoy and KJUS, reported net income dropped 74.5 percent, adjusted EBITDA slid 17.8 percent and sales were down 5.8 percent in the first quarter.

Dick’s Sporting Goods Re-Opens In 23 States
Dick’s Sporting Goods has re-opened locations in 23 states with new social distancing guidelines and the retention of curbside pickup.

Gap Inc. Outlines Strategic Plan For Store Re-Openings
Gap Inc. said it’s preparing to re-open up to 800 of its Old Navy, Athleta, Gap, Banana Republic, Janie and Jack and Intermix stores before the end of the month, starting with a small selection of locations in Texas this weekend. The company’s top priority remains the health and safety of its employees, customers and communities.

NPD: Weekly Retail Spending Up 7 Percent Sequentially
Retail spending rose 7 percent for the week ending April 25 compared to the prior week, according to The NPD Group. Sales were flat year-over-year during the same period — the first time sales didn’t decline since early March.

Safilo Group’s Q1 Dragged Down By COVID-19 Impact
Safilo Group S.p.A., the parent of Smith Optics, reported earnings eroded sharply and sales fell 11.5 percent at constant exchange rates in the wake of the coronavirus outbreak.

Fitbit Announces Large-Scale Study To Identify Atrial Fibrillation
Fitbit launched the Fitbit Heart Study, its first large-scale, virtual study to validate the use of its wearable technology to identify episodes of irregular heart rhythm suggestive of atrial fibrillation (AFib)

SFIA’s State of the Industry Report Shows 3.9 Percent Growth In 2019
The sports and fitness industry performed well across multiple sectors in 2019, according to the Sports & Fitness Industry Association’s annual State of the Industry Report. In 2019, the industry grew 3.9 percent in one year, representing the largest annual growth in 17 years.

Nike To Donate Sneakers To Frontline Healthcare Workers
In recognition of frontline healthcare workers combating COVID-19 around the world, Nike will partner with nonprofit Good360 in the U.S. and local organizations across Europe to donate more than 140,000 pieces of footwear, apparel and equipment globally.