Gene McCarthy, Jim Weber, Bob Puccini, Mike Zlaket, Jason LaRose and Tony Armand are among the judges for SFIA’s second-annual ‘Start-Up Challenge’ panel.
Category: Sports/Fitness
Boathouse Partners With Inside Lacrosse
Boathouse Sports and Inside Lacrosse magazine are partnering to give the lacrosse world’s biggest stars the opportunity to raise awareness and generate funds for their favorite charities.
Sole Appoints Director Of U.S. Sales
Sole, the Canadian footbed company, has officially appointed Zachary Osness as its new director of U.S. sales

Laser Tag Fitness Debuts In Los Angeles
Lazrfit combines laser tag and high intensity interval training (HIIT) to challenge multiple fitness levels, claiming to burn more than 200 calories in 12 minutes.

Netshoes Looks To Dominate Online Selling In Latin America
In 2016, four brands – Nike, Adidas, Mizuno and Asics – made up approximately 41.2 percent of sales.

Kobe Bryant And Nike Inspire Kids In Los Angeles To Get Moving
“The Mamba League is a fun league for kids to learn the game, have fun and understand the connection that the game has with life in general — hopefully learning some of the work ethic it takes to become a better basketball player and convert that into a being better son, a better daughter and a better student,” said Bryant.
Evelo Opens First Electric Bike Showroom In Seattle
The electric bike company opened its first showroom, located in Seattle.
Under Armour To Sponsor University Of New Orleans
Under Armour will provide on-field and training gear for the student-athletes who compete for New Orleans’ 14 NCAA Division I programs.

HanesBrands Sees Q1 Earnings At Upper End Of Guidance
Adjusted earnings are expected to arrive in the range of 28 cents to 29 cents versus guidance of 27 cents to 29 cents. The parent of Champion and Gear For Sports also said its CFO plans to retire.
Bionic Gloves Launches Beast Mode Football Gloves
Bionic Gloves has extended its partnership with Marshawn Lynch, the former running back for the Seattle Seahawks, with the introduction of Beast Mode Football Gloves.
Lids Launches New Mobile App
The Lids Access Pass app’s users can easily leverage the app to track points and rewards, engage with the Lids social channels, and receive exclusive in-app offer.

Finish Line Revamps Winner’s Circle Loyalty App
The app now includes a curated “inspiration” feed, tailored product recommendations, access to upcoming product releases and seamless in-app shopping and checkout.
NormaTec Partners With Brooklyn Nets
The sports recovery technology company aligned with the team to revamp its training room at Barclays Center, which has been named the Recovery Room Powered By NormaTec.

JD Sports Sees Sharp Earnings Hike In 2016
Same-store growth in its European Sports Fashion banners rose over 10 percent.

Suunto Sponsors Discrete Cirque Series
The producer of sports watches, dive computers and precision instruments signed on as a sponsor of the short-distance, max-elevation trail running series in North America.