The Outdoor Foundation’s newly-released Outdoor Recreation Participation Report found that 48.8 percent of the U.S. population participated in an outdoor activity at least once in 2016, up from 48.4 percent in 2015.
Category: Sports/Fitness

NSGA Highlights Importance Of Physical Retail
The National Sporting Goods Association (NSGA) cautioned industry executives not to overreact to what it considers to be “incorrect conclusions” found in an study from Astound Commerce on the value of vendor stores and websites.
ITC Recommends $49.5 Million In Tariff Relief On SFIA Members’ Products
SFIA said the International Trade Commission (ITC) recommended 33 petitions for tariff relief on sports and fitness products as part of the Miscellaneous Tariff Bill (MTB).

Asics America Unveils New Retail Concept
Asics America Corp. opened a new store format at the Mall of America in Minnesota.
361 Degrees’ Sales Climb 10 Percent In First Half
361 Degrees International Limited reported earnings in the first half rose 16.5 percent on a 9.5 percent sales gain.
Modell’s To Open 2nd Store On 125th Street
Modell’s Sporting Goods on August 24 will open its second location on 125th Street in Harlem. This will bring Modell’s total store count to 159 locations.

Adidas To Sponsor Georgia Tech
Adidas reached an agreement to replace Russell Athletic as the endorser of Georgia Tech.

New Balance Wins Infringement Lawsuit In China
New Balance won $1.5 million in damages and legal costs after a Chinese court ruled that three Chinese manufacturers infringed on the Boston-based company’s signature slanting “N” logo, according to The New York Times.

Outdoor Participation Rate Reaches 48.8 Percent
The Outdoor Foundation’s newly-released Outdoor Recreation Participation Report covering 114 different outdoor activities found two million more people participated in the outdoors in 2016 versus 2015. Twenty-one percent of outdoor enthusiasts participated in outdoor activities at least twice per week and the South Atlantic was the most active region.

Study: Over Half of Online Shoppers Prefer Shopping Directly With Brands Over Retailers
The survey of consumers who have visited a brand manufacturer’s website in the past six months found the majority (54 percent) turn to brands over retailers for more comprehensive product information, in addition to enhanced customer service, better prices and more personalization options.

ClassPass Unveils Plans For North America Expansion
ClassPass will be available in New Orleans, Pittsburgh and San Antonio as early as September, and seven additional markets will launch by early 2018.

Orangetheory Fitness Opens New Boca Raton Headquarters
Originally based in Fort Lauderdale, the company’s relocation was fueled by its growth and success, achieving a 108 percent increase in system-wide sales and a 19.3 percent increase in same-store sales in 2016 alone.

Cascade Lacrosse Sponsors National Prospect Elite 80
Cascade, a head protection manufacturer in lacrosse, announced the sponsorship of the National Prospect Elite 80.

Dick’s Sporting Goods Donates $500000 To Little League Programs
The Dick’s Sporting Goods Foundation’s Sports Matter program announced a five-year, $500,000 commitment to Little League Baseball and Softball, in support of its local districts and leagues across the country.

Nike’s CEO Condemns Racism In Companywide E-Mail
Nike Inc. CEO Mark Parker sent an e-mail to employees on Thursday night condemning the racism, bigotry and fatal violence displayed in Charlottesville, VA.