Wrapping up its 2016-2017 season, Titleist reported that professional golf players relied on a Titleist Pro V1 or Pro V1x golf ball 22,538 times, more than six times the nearest competitor with 3,226 and more than all competitors combined.
Category: Sports/Fitness
Sisu Mouthguards Announces New Distributor Partnership With Triple Eight
Akervall Technologies Inc., makers of the Sisu Mouthguards, announced a new partnership with Triple Eight as the distributor of choice for roller derby and action sports.
Easton Sports Backing PHIT America
PHIT America announced that Easton Sports is now one of PHIT America’s latest supporters of the movement ‘To Get America Moving.’
Hammer Strength Launches Program Identifying Elite Strength Training Facilities
Hammer Strength, the strength training equipment line owned by Life Fitness, initiated the Hammer Strength Training Center Program, which recognizes facilities in an elite class.
Riddell Releases Documentary On Precision-Fit Helmet
Riddell brought out Peyton Manning to star in a new documentary providing a deep dive into the Precision-Fit process behind its first fully-customizable football helmet, Riddell Precision-Fit.
Russell Looks To Build On Retail Momentum
As detailed in a letter to dealers last week, Russell Athletic has decided to exit the team uniform business. But it’s only because management feels it required more emphasis on bigger opportunities on the consumer retail side of the business, Matt Murphy, Russell’s VP of marketing, said in an interview with SGB.
Hydro Flask Parent Expects H2 Sales Growth To Moderate
On a conference call with analysts, Julien Mininberg, CEO of Helen of Troy, said the industry is seeing “some moderation” in overall demand in the water bottles and hydration space following a period a strong growth overall.
Aisle Talk, Week Of October 2
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Launches AM4 Project
Adidas announced the first major project to be created at its Speedfactory facility in Ansbach, Germany.
Spotify Adds Nike Exec Heidi O’Neill To Board
Spotify has added Heidi O’Neill, Nike’s president of direct-to-consumer business, to its board of directors.
Big 5 Amends Credit Agreement
The amendment extended the maturity date of the credit agreement from December 19, 2018 to September 29, 2022.
TYR Sport Sponsors Swim Series
TYR Sport announced its position as the new title sponsor of the 2018 TYR Pro Swim Series that will span six competitions throughout the year.
Adidas Originals Celebrates Chicago With Wicker Park Flagship Store Opening
Located in the heart of Chicago’s Wicker Park neighborhood, the 4,966 square foot space is designed to generate a localized, community-centric experience that pays homage to the pulse of the city’s streets.
Skechers Athlete Brooke Henderson Wins New Zealand Women’s Open
Skechers Performance, a division of Skechers USA, Inc., celebrated golf pro Brooke Henderson‘s win at the New Zealand Women’s Open.
Hibbett Announces Auburn Tigers Football Sponsorship Through 2019
Hibbett Sports announced a three-year sponsorship deal with the Auburn Tigers Football program that will run through the 2019 season, including a fully integrated partnership with the Tiger Walk.
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