Continuing its rapid consolidation of the team channel, BSN Sports completed the acquisition of a portion of the assets of Hibbett Team Sales Inc. (HTS), based in Birmingham, AL.
Category: Sports/Fitness
New Balance Sees Tax Reform Boosting Domestic Production
New Balance issued a statement commending U.S. Sen. Susan Collins, R-Maine, for her support of the Republican-led tax reform legislation approved by the Senate early Saturday morning, according to MaineBiz.
Nautica Renews Golf Sponsorships
The Nautica brand announced that it will be extending its marketing partnership with PGA Tour player Cameron Tringale for an additional year. Nautica is introducing 24-year-old PGA Tour player Michael Kim as a golf brand ambassador.
Cowen Cuts Adidas’ Estimates On North America Growth Concerns
Cowen lowered its estimates on Adidas for 2018 due to its belief that Nike’s product cycle is improving, heightened promotions are being seen in North America on the Adidas brand, and a possible moderation in Europe.
Lululemon Rebuts Athleisure Critics In Q3
Lululemon’s better-than-expected third quarter benefited from a 25 percent hike in e-commerce sales, growing momentum internationally, and growth of more than 20 percent in women’s pants, jackets and outerwear, and men’s.
BSN Sports Acquires Portion Of Hibbett Team Sales Assets
BSN Sports completed the acquisition of a portion of the assets of Hibbett Team Sales Inc. (HTS) based in Birmingham, AL.
Nike Names Four New WHQ Buildings
Two buildings honor champion Nike athletes Serena Williams and Sebastian Coe, and a new fitness center is named after Coach Mike Krzyzewski.
Florida Shifts To Jordan From Nike
Florida is just the fourth collegiate football program to represent the Jumpman and the brand’s first college program in the Southeastern Conference.
University Of Southern Florida To Shift From Under Armour To Adidas
The University Of Southern Florida announced that it had entered into a new eight-year partnership with Adidas. Adidas will replace Under Armour as the official athletic footwear, apparel and accessory brand of the Bulls through the 2025-26 season.
Lululemon Again Tops Guidance
Lululemon Athletica Inc. reported earnings and same-stores sales topped guidance in the third quarter, prompting the retailer to lift its guidance for the year. The revenue gains were led by a 26 percent hike in online sales.
The North Face Names Winner Of 2017 Never Stop Exploring Award
Runners Roost, a Denver-based specialty running store, was selected for its commitment to the community and inspiring a healthy lifestyle for children and families.
Canfield’s Sporting Goods In Omaha To Close
Canfield’s Sporting Goods in Omaha, NE will be closing after 71 years in business, according to a report from the Omaha World-Herald.
OBIT: Bruce Fendell
Bruce Fendell, an industry veteran who had worked for WSS, Fila, Adidas and numerous other firms, passed away on December 5 after a battle with lung cancer.
ClassPass To Begin Live-Streaming Video Workouts
ClassPass will be expanding its product portfolio and entering the live-streaming video space with the launch of ClassPass Live, a new standalone subscription option for immersive, at-home workouts.
Fitbit Delivers First Fitbit OS Update
Fitbit delivered the first update to its Fitbit OS platform for a smarter, more personalized experience for Fitbit Ionic smartwatch users with more than 60 apps now available across a wide range of categories, 100-plus clock faces and enhanced performance.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal