The University Of Southern Florida announced that it had entered into a new eight-year partnership with Adidas. Adidas will replace Under Armour as the official athletic footwear, apparel and accessory brand of the Bulls through the 2025-26 season.
“We are thrilled to be embarking on an exciting new partnership with one of the world’s most recognizable and innovative sports performance product companies,” USF Director of Athletics Mark Harlan said. “The Adidas brand is storied, iconic and respected worldwide and they continue to push game-changing products forward with creativity and cutting-edge technology. We think this is a perfect fit with our university, athletic teams and aspirations and look forward to an exciting future with Adidas.”
With the new all-school, multi-year deal, Adidas will supply the Bulls with custom uniforms, apparel, footwear and accessories for all of the Bulls’ 19 varsity athletic teams. USF will annually be a part of Adidas elite branding, providing USF student-athlete and coaches with Adidas elite products and performance gear. Additionally, through the new partnership, USF Athletics will extend its ability to provide apparel allocations for the USF spirit squads (cheerleaders and Sun Dolls) and the Herd of Thunder Marching Band.
“We believe that sport has the power to change lives and we’re looking forward to partnering with USF Athletics to help them execute their mission to provide all student-athletes with opportunities to receive world-class educations, win championships and develop into the leaders of tomorrow,” said Jim Murphy, director of NCAA Sports Marketing at Adidas North America. “Our mission is to help athletes perform better and as the creator sports brand, we seek to inspire through our products, our style and in communities and we’ll bring our newest and most innovative high-performance products, along with our creativity and collaborative efforts to this new partnership.”
Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs, including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Texas A&M. Adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).