Marking its return to U.S. retailing, Decathlon has opened a store in San Francisco on 735 Market Street in a former Golfsmith location.
Category: Sports/Fitness
Technogym Partners With Apple Watch
Technogym, the maker of connected fitness training equipment, software and content, announced its cardio equipment is compatible with Apple GymKit.

VF Named One Of America’s Most Just Companies
VF Corporation was named one of America’s Most JUST Companies, according to Forbes and JUST Capital, a nonprofit that ranks the U.S.’s largest publicly traded corporations on the issues Americans care about most.
Dick’s Team Sports HQ Partners With Missouri Youth Soccer Association
The partnership with Missouri Youth Soccer Association is a continuation of a long-term technology agreement with Affinity Sports, part of Dick’s Team Sports HQ.

PGA Tour Superstore’s Experiential Retail Store Opens In Vegas December 16
The store will feature in-house custom club fittings and repair, along with lessons from certified teaching professionals. In addition, practice hitting bays with swing analysis software, interactive simulators and a 1,000-square-foot putting green will be available for customer use.

Arvada Colorado Ski & Golf Gets Name Change And New Location
The new space will be shared with the existing Bicycle Village store in Westminster, CO.

STX Partners With Materials Sciences Corporation
Under the agreement, STX will have exclusive rights to MSC’s proprietary composite technologies in the sport of field hockey, with ongoing development being pursued in other categories.

Under Armour Adds New Senior Management In Europe And Communications
Massimo Baratto will join UA as vice president and managing director of its European business. Kelley McCormick will step into the newly created position of senior vice president of corporate communications.

Inov-8 Brings Graphene To Footwear
Inov-8 in a partnership with the University of Manchester has become the first company to bring the advanced material Graphene to running and fitness shoes.

Adidas Partners With USA Volleyball Athletes
Adidas formed multi-year partnerships with 16 USA Volleyball athletes vying for spots on either the 2020 Olympic and Paralympic Games rosters.
FabFitFun Hires VP Of Engineering
FabFitFun, a leading women’s lifestyle brand, announced that it has hired Chris Henley as vice president of engineering.
K-Swiss Supports PHIT America
PHIT America announced that K-Swiss is the latest brand in the sports industry to support PHIT America’s national efforts to help get young children get active, moving, and physically fit.
Fitbit And Jawbone Resolve All Outstanding Civil Litigation
Fitbit Inc. and Jawbone have reached a global settlement agreement resolving all outstanding litigation between the parties.

VF Corp. Announces New Sustainability & Responsibility Strategy
VF Corp. announced its new global sustainability and responsibility strategy, Made for Change. Made for Change outlines VF’s aspirations for advancing environmental and social improvements across its business, portfolio of brands, global supply chain and communities worldwide.

Aisle Talk, Week Of December 4
Top headlines from the active lifestyle industry you may have missed this week.