Adidas Signs P.K. Subban

Adidas announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner and Olympic Gold Medalist, P.K. Subban of the Nashville Predators.

Adidas NEO Launches Interactive Campaign With Jackson Yi English

Adidas NEO officially announced Jackson Yi to be their new celebrity endorsement. Following the 27th November announcement that Jackson Yi will be brand’s first-ever International Youth Creative Ambassador, Adidas NEO launched three major online and offline interactive marketing activities, which each instantly became a sensation on social media.

Buckingham Raises Price Target On Nike

Buckingham wrote in a note that by the second half of its fiscal year, Nike should see healthier sales from new product launches, fewer products selling at markdowns overall in the marketplace, and a benefit for a change from foreign exchange fluctuations.

Adidas Confirms Fitness Wearables Exit

Adidas provided further clarity into its move to consolidate its digital strategy that led to the closure of its Digital Sports business unit. The business unit was responsible for development of its fitness watches, sensor-enabled footwear, and other wearable devices.