Modell’s Signs Media Agency

“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”

Deckers Brands Q3 Blasts Past Guidance

Ugg’s 4.3 percent revenue gain was aided by chilly December weather that drove re-orders, store rationalization and enhanced segmentation, and the successful opening up of Macy’s, Amazon and Footaction. Hoka’s sales jumped 65.7 percent and benefited from its expansion into the stability category.

GoPro Sets Six-Point Sales Revival Plan

Wrapping up a disappointing holiday campaign, GoPro reported fourth-quarter results that came in even below a severe downward revision given only on January 8. But management said a move to lower prices in early December had boosted sell-throughs and listed six priorities for 2018 designed to build on that traction.

Deckers Brands Q3 Profits Soar Past Guidance

Deckers Brands sharply increased its guidance for its fiscal year after results for the third-quarter ended December 31 handily topped guidance. Ugg’s sales in the quarter rose 4.3 percent, Hoka’s revenues jumped 65.7 percent and Teva’s sales grew 33.4 percent.

Academy Sports Faces Layoffs Again

Following a round of layoffs last summer, Academy Sports + Outdoors said it will be laying off approximately 140 corporate employees largely due to the outsourcing of certain IT functions at the retailer.

Hello Denver! (Take Two)

SGB reached out to a number of attendees of the inaugural Outdoor Retailer + Snow Show and heard largely positive feedback. Comments from Klean Kanteen, Vasque, Bogs, Pro-Tec, Massey Outfitters, OrthoLite, Croakies, Implus, Sweet Protection, Maine Outdoor Brands, Walls Outdoor Goods, Dare 2b, Craghopppers, Free Country, Kamik, MSR and Honey Stinger.