“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, Modell’s SVP and chief marketing officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”
Category: Sports/Fitness
TYR Sport To Sponsor 2016 Ironman 70.3 World Champion
TYR Sport announced the addition of 2016 Ironman 70.3 World Champion Holly Lawrence to its growing roster of world-class athletes.

Softstar Develops Limited Edition Olympics Shoe
Softstar Shoes has recently released a Limited Edition Olympics shoe to bring out the inner champion in us all.

Aisle Talk, Week of January 29
Top headlines from the active lifestyle industry you may have missed this week.

Deckers Brands Q3 Blasts Past Guidance
Ugg’s 4.3 percent revenue gain was aided by chilly December weather that drove re-orders, store rationalization and enhanced segmentation, and the successful opening up of Macy’s, Amazon and Footaction. Hoka’s sales jumped 65.7 percent and benefited from its expansion into the stability category.

GoPro Sets Six-Point Sales Revival Plan
Wrapping up a disappointing holiday campaign, GoPro reported fourth-quarter results that came in even below a severe downward revision given only on January 8. But management said a move to lower prices in early December had boosted sell-throughs and listed six priorities for 2018 designed to build on that traction.

Johnson Outdoors Operating Profits Leap In Q1
Johnson Outdoors delivered significant improvement in operating profits in its first quarter ended December 29. Revenues grew 24 percent on strength in its Fishing and Diving segments.

GoPro’s Q4 Earnings Miss Street’s Targets
GoPro reported fourth-quarter results that came in well short of Wall Street’s consensus target.

Deckers Brands Q3 Profits Soar Past Guidance
Deckers Brands sharply increased its guidance for its fiscal year after results for the third-quarter ended December 31 handily topped guidance. Ugg’s sales in the quarter rose 4.3 percent, Hoka’s revenues jumped 65.7 percent and Teva’s sales grew 33.4 percent.
Schuylkill Valley Sports Sets Leadership Change Team & Group Sales
Schuylkill Valley Sports promoted Ryan Bohl to director of team & group sales.

Stifel Lifts Fitbit From “Sell” To “Hold”
Stifel upgraded Fitbit from “Sell” to “Hold” while lowering its 12-month target price to $5.50 from $6.

Oppenheimer Upgrades Foot Locker
Oppenheimer upgraded Foot Locker to “Outperform” due to strong innovation arriving from Nike, ongoing momentum at Adidas and a pickup in mall traffic.

Academy Sports Faces Layoffs Again
Following a round of layoffs last summer, Academy Sports + Outdoors said it will be laying off approximately 140 corporate employees largely due to the outsourcing of certain IT functions at the retailer.

Hello Denver! (Take Two)
SGB reached out to a number of attendees of the inaugural Outdoor Retailer + Snow Show and heard largely positive feedback. Comments from Klean Kanteen, Vasque, Bogs, Pro-Tec, Massey Outfitters, OrthoLite, Croakies, Implus, Sweet Protection, Maine Outdoor Brands, Walls Outdoor Goods, Dare 2b, Craghopppers, Free Country, Kamik, MSR and Honey Stinger.

Academy Sports + Outdoor to Undergo Corporate Layoffs
Academy Sports + Outdoors said it will be laying off approximately 140 non-customer facing positions largely due to the outsourcing of certain IT functions at the retailer.