Ironman announced a multi-year global partnership with Santini, the maker of technical apparel products. As part of the agreement, Santini will become the exclusive cycling and triathlon apparel partner for all owned Ironman races across the world.
Category: Sports/Fitness
Fanatics Partners With Operation Hat Trick
On the heels of surpassing more than $1 million donated to organizations that support its mission since 2014, Operation Hat Trick (OHT) announced its newest partnership with Fanatics.
Fanatics To Come Out With First-Ever Credit Card
Fanatics will introduce its first-ever credit card program as part of a long-term partnership with Synchrony.
Salomon Partners With Aravaipa Running Team
Salomon announced its partnership with Aravaipa Running, the Arizona-based trail and ultra-running event organizer best known for iconic races like the Kendall Mountain Run and the Desert Solstice.

Sears Avoids Liquidation With Last-Minute Improved Bid
Sears’ largest shareholder and chairman, Eddie Lampert, won a bankruptcy auction for Sears Holdings Corp., keeping the legendary department store from shutting all its remaining stores.
24 Hour Fitness Appoints Tony Ueber As CEO
24 Hour Fitness announced that Tony Ueber, former president and CEO of Results Physiotherapy, will become chief executive officer, effective immediately. Current CEO Chris Roussos will step down and remain as a special advisor to the company for the next two months to ensure a smooth and effective transition.

Puma And Porsche Design Form Strategic Partnership
Puma and Porsche Design have entered into a strategic partnership to bring a new line of high-end sportswear, footwear and accessories to the market, starting in the Spring/Summer 2019 season.

Fanatics Seeking To Expand On Online Marketplaces
At a session at the NRF Big Show in New York City, Michael Rubin, founder and executive chairman of Fanatics, said the company will generate a whopping $2.7 billion to $2.8 billion in revenue in 2019, and also indicated that the company’s next major revenue model will be selling on online marketplaces.

Xponential Fitness Acquires Strides
Xponential Fitness, the owner of boutique fitness brands, has acquired Stride, a boutique running concept. Stride joins seven other brands under the Xponential Fitness umbrella including Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, AKT and YogaSix.

Dick’s Ed Stack Discusses Purposeful Leadership At NRF Big Show
At a session, “Company Conscience: Leading With Conviction,” at the NRF Big Show in New York City, Ed Stack, chairman and CEO at Dick’s Sporting Goods, discussed the retailer’s efforts to ensure a work/life balance for its employees and the retailer’s commitment to community that’s reflected both in its Sports Matter funding program and controversial decision to change its gun policy.

Companies Update Guidance In Advance Of ICR Conference
Late Friday afternoon and early Monday morning saw a host of preliminary sales and updated guidance releases from companies presenting at the ICR Conference, being held in Orlando, FL. Here’s a roundup of what retail and consumer brands announced over the last couple of days.
Sportsman’s Warehouse Appoints Martha Bejar To Board Of Directors
Sportsman’s Warehouse Holdings Inc. on Monday announced that Martha Bejar has been appointed to the company’s board of directors, effective February 3, 2019. Following her appointment, the board will include eight members.

Big 5 Sporting Goods Same Store Sales Up 1.1 Percent In Q4
Sporting goods retailer Big 5 Sporting Goods Corp. on Monday reported sales results for the fiscal 2018 fourth quarter and full year ended December 30, 2018.
Lululemon Raises Fourth Quarter 2018 Guidance
Lululemon raised its EPS guidance for the fourth quarter and also now expects a total comparable sales increase in the mid-to-high teens on a constant dollar basis.
Precor Partners With Spivi
Precor, the maker of fitness equipment owned by Amer Sports, and Spivi Inc, a leader in digital interactive displays and performance tracking, have partnered to provide an workout experience integrated with the Spinner line of commercial indoor cycling bikes.