Cascade Maverik Renews University Sponsorships

Cascade Maverik Lacrosse, the maker of head protection and lacrosse equipment,  renewed long-term partnerships with Penn State University, University of Michigan, Villanova University and Fairfield University men’s lacrosse teams.

Adidas Earns Upgrade On Yeezy Momentum

Wells Fargo raised its rating on Adidas to “Outperform” from “Market Perform” due to the success the brand is finding with its “democratization” of Yeezy, its sub-brand collaboration with Kanye West.

Wilson Launches Team Shop Website

Wilson Sporting Goods has introduced a new Wilson Team Shop website that streamlines the process for coaches, parents and players ordering gear for the upcoming baseball and softball season.

Umbro To Sponsor Soccer Shots

Umbro has signed a multi-year deal to be the official apparel partner for Soccer Shots, an international franchise program that provides children ages two through eight with an age-appropriate soccer and character development experience.

Peloton Selects Bankers For IPO

Peloton has retained Goldman Sachs and JP Morgan to lead its initial public offering in a deal expected to value the in-home cycling studio specialist at more than $8 billion, according to Bloomberg.

Tariff Hike Postponed

On Sunday, President Donald Trump delayed the March 1 deadline to increase tariffs on Chinese goods, citing “substantial progress” during a week of trade talks in Washington, D.C. between U.S. and Chinese officials.

Danzeisen & Quigley To Close

Danzeisen & Quigley, the sporting goods store in Cherry Hill, NJ, plans to close after 57 years in operation, according to the Philadelphia Inquirer.