Umbro has signed a multi-year deal to be the official apparel partner for Soccer Shots, an international franchise program that provides children ages two through eight with an age-appropriate soccer and character development experience.

Through the new partnership, Umbro will be the exclusive supplier of jerseys for all Soccer Shots coaches and more than 350,000 children who participate in Soccer Shots’ programs each year. Umbro, which is owned by Iconix Brand Group Inc., will also support the Soccer Shots Foundation, which provides learning and development opportunities to underserved children through the game of soccer.

This year marks Umbro’s 95th anniversary and partnering with Soccer Shots will help the brand share its history and authenticity with a new generation. An exclusive collection of Umbro soccer apparel, footwear and gear for men, women and kids is available at Target stores.

Soccer Shots provides children with quality and engaging soccer programs under the guidance of childhood education specialists, professional soccer players and experienced, licensed soccer coaches. The Soccer Shots experience helps build confidence on and off the field and improves gross motor skills. This curriculum-based program is offered through 120 franchises, operating in more than 200 territories across nearly 40 states in the U.S. and Canada.

“As one of the most authentic soccer brands in the world that is truly serving the younger player, Umbro is an ideal partner for Soccer Shots,” said Justin Bredeman, CEO of Soccer Shots. “Our new partnership with UMBRO will help us make an even greater positive impact on the families we serve nationwide.”

“Partnering with Soccer Shots will help us bring the Umbro brand to a new generation and give us great visibility in their youth soccer programs across the United States and Canada,” said Robert Galvin, chief executive officer and president at Iconix Brand Group, Inc.

Globally, Umbro operates in more than 100 countries around the world. The brand sponsors more than 120 clubs and 200 players worldwide.  In addition to the collection available at Target, the Umbro  Premier collection of on and off field apparel, footwear and gear for men, women and kids is distributed at soccer and sports specialty stores in U.S.

Image courtesy Umbro