Vans and Lululemon are crushing it with teens. Nike and Adidas are plateauing while Under Armour and Supreme appear to be losing ground. But athletic apparel and footwear categories overall continue to grow in appeal with teens, according to Piper Jaffray’s 37th semi-annual Taking Stock With Teens survey.
Category: Sports/Fitness
Fanatics Partners With University of Oklahoma
The Oklahoma Sooners and Fanatics have partnered to open The Sooner Shop, the flagship retail store for OU Athletics, located on the west side of Gaylord Family – Oklahoma Memorial Stadium.
Pearl Izumi And The Renewal Workshop To Offer CircleBack Program At Sea Otter Classic
Pearl Izumi and The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used Pearl Izumi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills.
Duluth Trading Warns Of Sales Slowdown
Shares of Duluth Trading fell $5.94, or 25.2 percent, to $17.60 Friday after the company reported fourth-quarter earnings that came in well short of Wall Street’s targets because of delivery challenges and a poor response to newer offerings. Guidance for the current year was also significantly cut with a sales recovery not expected until the second half.
Nike Signs Naomi Osaka
Nike signed Naomi Osaka to an endorsement deal. Adidas had been expected to renew its deal with the two-time Grand Slam winner and current top-ranked female tennis player.
Schuylkill Valley Sports Hires Doug Eastman
Schuylkill Valley Sports announced the addition of Doug Eastman to its Team & Group Sales division in the Stroudsburg, PA area.
IMF Study Finds Tariffs Can’t Fix Trade Problems
New research from the International Monetary Fund (IMF) finds that if the U.S. and China raise tariffs to 25 percent on all goods traded between the two countries, the U.S. economy would lose between 0.3 and 0.6 percent in growth, the Chinese economy would lose between 0.5 and 1.5 percent, and global growth would slow by 0.1 and 0.2 percent.
Coros Wearables To Sponsor Lake Sonoma 50
Coros Wearables signed on as the official GPS watch and maps sponsor of the and Lake Sonoma 50.
Longstreth Sporting Goods Hires Director Of Field Hockey
Longstreth Sporting Goods announced Jana Withrow will be returning as director of field hockey.
Puma To Become Formula 1’s Exclusive Retail Partner At Race Weekends
Puma announced a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.
Sports Participation Roundup
Extensive research from Women In Adventure touting the strong connection between women in the outdoors and their mental well-being highlighted the latest round of sports participation surveys and studies. Research also arrived on running-race sign-ups, tennis participation, gym memberships, tackle football and more.
Running Race Participation Sees Slight Decline In 2018
The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback of mass participation in recreational road racing, according to Running USA.
Uli Becker And Bernd Wahler Join Hype Sports Innovation
Hype Sports Innovation said Uli Becker, ex-president of Reebok, and Bernd Wahler, former president of VfB Stuttgart who also served as Adidas CMO, have joined the firm. Hype Sport also said it is launching a $75 million sports tech fund.
IHRSA: Health Club Membership Expands 2.6 Percent In 2018
More than 71.5 million consumers utilized U.S. health clubs in 2018, a record high since IHRSA began tracking health club utilization in 1987. The number of individual members totaled 62.5 million, up 2.6 percent from 60.9 million in 2017. In all, consumers frequented their health clubs for more than 6 billion visits in 2018.
US Youth Soccer Unveils New Brand Identity
US Youth Soccer, the largest youth sport organization in the United States, today announced a complete redesign of its brand. The refreshed look and feel reflects the organization’s commitment to making soccer the preeminent youth sport in the country.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal