Hanesbrands is closing a plant in Mount Airy, NC that made Hanes and Champion socks. Approximately 220 employees will be impacted.
Category: Sports/Fitness
Patagonia Sues Budweiser’s Parent For Trademark Infringement
Patagonia has filed a lawsuit against AB InBev, the parent of Anheuser-Busch, claiming the brewer’s Patagonia beer is a “copycat brand.” Patagonia wrote in legal papers in part, “In short, AB has done everything possible to make it appear as though this ‘Patagonia’ beer is sold by Patagonia.”
True Sports Hires General Manager For Lacrosse Division
True Sports announced, effective April 8, Tom Burns will serve as the general manager of True Lacrosse. Burns comes to True Sports after spending time at Wilson Sports and Warrior Lacrosse in leadership roles.
Adidas To Sponsor The Premier Lacrosse League
Adidas has signed a multi-year partnership to become the official athletic footwear and apparel brand of the new Premier Lacrosse League (PLL). The six-team league starts in June.
Yue Yuen’s Revenues Expand In March
Yue Yuen Industrial Ltd. reported sales rose 2.9 percent in March to $879.7 million from $855.0 million.
Cascade Lacrosse And STX To Sponsor Premier Lacrosse League
The Premier Lacrosse League (PLL) announced that Cascade Lacrosse and STX have signed on as sponsors of the new professional league.
Asics To Return As Presenting Sponsor Of Los Angeles Marathon
Asics announced a five-year sponsorship deal to return as the official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon beginning in 2020. Skechers Performance, a division of Skechers, took over sponsorship of the marathon in 2016.
Under Armour Earns Upgrade On Improved Profit Outlook
Citigroup on Wednesday upgraded Under Armour on signs that its focus on profits is taking root and will pay off. The upgrade came a day after B. Riley reiterated its “Sell” rating on the stock as that firm’s annual brand survey found Under Armour losing ground to competitors.
James Gatto Settles Damages Claims
James Gatto, the former Adidas executive, agreed to pay $342,438 in restitution to Kansas, Louisville and N.C. State after being convicted on felony charges of wire fraud and conspiracy to commit wire fraud last October.
PXG Signs Gary Player
PXG signed three-time Masters champion (1961, 1974 and 1978) and 24-time PGA Tour winner Gary Player to an endorsement deal.
NSGA Announces Program Lineup for Annual Conference
The National Sporting Goods Association (NSGA) announced the program lineup for the 55th annual Management Conference and 21st annual Team Dealer Summit. Session themes include the future of sports retailing, emerging women’s sports, esports and retail technology.
Zensah Signs Dean Karnazes
Zensah, best known for its compression socks and sleeves, signed the legendary ultramarathoner, Dean Karnazes.
AT&T Becomes First Non-Apparel Company With Logo On WNBA Jerseys
The Women’s National Basketball Association (WNBA) announced a multiyear partnership with AT&T, making the global communications and technology company the first non-apparel partner to have its logo featured on the front of all 12 team jerseys throughout the league.
Topgolf Introduces First ‘Topgolf Lounge’
Topgolf announced that its first Topgolf Lounge, a bar and gaming experience, is set to officially open outside Seattle later this year.
Under Armour Signs Mick Schumacher
Under Armour signed Mick Schumacher, Formula 2 driver and son of legendary F1 driver Michael Schumacher, to an endorsement deal.
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