The sale of Diadora to the founder of footwear firm Geox SpA has been put on hold until next month by an Italian bankruptcy court. The Italian-based Diadora SpA in June agreed to sell its business to Geox SpA's founder and chairman, Mario Moretti Pol
Category: Sports/Fitness
Puma, Adidas Make PEACE
Employees from long-time industry rivals Adidas and Puma will shake hands for the first time in six decades in support of the peace initiative “PEACE ONE DAY.” As a sign of amicable cooperation, employees of both companies will play football together on
Puma Loses Trademark Case in South Africa
The Supreme Court of Appeal in South Africa dismissed an application for trademark infringement brought by Puma against Global Warming, a South Africa-based importer and distributor of footwear…
Genesco CEO Sees Special Circumstances Leading to Solid Back Half
Speaking at the CL King's Best Idea's conference, Genesco CEO Bob Dennis said a number of circumstances – including dismal year-ago comparisons, specific sales opportunities among brands, and expense measures – will help the company have a much
Tough Second Quarter Impacts Sales and Profits
During the second quarter of 2008, the first signs of the coming financial crisis were just beginning to be seen by retailers and vendors. Today, the outdoor industry is living in the reality of a market that is vastly different than it was 12 months ago.
KEEN Partners with 88bikes Foundation
KEEN Inc. is partnership with 88bikes Foundation, a non-profit dedicated to providing bikes to young people in developing countries…
NSSF Launches Campaign to Educate America About “Black Guns”
The National Shooting Sports Foundation has launched a national media campaign designed to correct widespread misperceptions among gun owners and non-gun owners about AR-15-style rifles, also known as modern sporting rifles, according to a recent release
SIA Releases Snow Sports Market Intelligence Report
SIA released the 2009 Snow Sports Market Intelligence Report, a topline review of the snow sports marketplace. The Report provides valuable insight into retail sales and participation trends, demographics for snow sports participants, analysis of the seas
The Antigua Group Launches Online Retail Store
The Antigua Group, Inc., the golf apparel manufacturer based in Peoria, AZ, opened an online retail store found at www.antigua.com and shop.antigua.com…
Sible Retiring from Merrell Post
Scott Sible, the president of the Merrell and Chaco brands at Wolverine World Wide, plans to retire at the end of the year. Sible took over at Merrell domestically in November of 2002 when he was promoted to VP and general manager for the U.S. Merrell per
Mountain Khakis Kicks Off MK College Ambassador Program
Mountain Khakis launched its MK College Ambassador Program to promote the MK brand within the university atmosphere…
UEFA Extends Adidas Agreement
Adidas and UEFA (Union of European Football) announced the extension of their long-term partnership for UEFA EURO 2012(TM) and UEFA EURO 2016(TM), along with all other national team competitions in the period from 2010 to 2017 under UEFA's EUROTOP ba
Sport Supply Named Equipment Supplier to Focused Fitness
Sport Supply Group, Inc. signed a multi-year agreement to become the exclusive equipment supplier to Focused Fitness, one of the Nation's suppliers of coordinated school health curricula for the in-school and after-school markets…
Coalition Supports Conservation Funding at House Hearing
A broad coalition of national, state and local conservation and recreation organizations thanked House Natural Resources Committee Chairman Nick Rahall recently and urged Committee members to maintain full and permanent funding for land conservation and o
ExpoCycle Attendance Down, Exhibitor Participation Grows
While the Bicycle Trade Association of Canada (BTAC), producer of ExpoCycle, saw an increase in exhibitor participation there was a drop in attendance for the 2009 show compared to 2008. Still, many claimed value in quality over quantity, saying it was th
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal