REI Foundation Awards $50,000 to The Mountaineers

The REI Foundation awarded its annual $50,000 Mary Anderson Legacy Grant to The Mountaineers, the Seattle-based outdoor education, recreation and conservation nonprofit founded in 1906. Lloyd and Mary Anderson enrolled in the nonprofit’s first basic

Vernon Davis Joins Team Arctic Ease as Spokesperson

Arctic Ease announced that Vernon Davis, tight end for the San Francisco 49ers, has joined Team Arctic Ease. Davis will serve as a face of Arctic Ease in the professional football community as well as introduce Arctic Ease to millions of sports fans acro

Spyder Names Ehmkes Rep of the Year

Sypder recognized Bill and Jane Ehmke as its Rep of the Year by awarding the husband and wife rep group a matte black 2011 Audi Q5 adorned with custom Spyder logo treatments. The Ehmkes have represented Spyder since…

Teva Enters the Japanese Market

Officially available at retail March 2012, Teva, a division of Deckers Outdoor Corporation, was re-launched in Japan this week with a special kick-off celebration in Roppongi, Tokyo…

Accell’s Currie Bid Marks Major U.S. Expansion

One of Europe's largest bicycle companies, Accell Group N.V., has agreed to acquire U.S. e-bike maker Currie Technologies of Chatsworth, CA. If consummated, the acquisition would represent a major expansion of Accell Group's U.S. presence, which

Wilson Launches Irreverent Racquet Marketing Campaign

Wilson Racquet Sports, a division of Wilson Sporting Goods, is breaking from its traditional product launches by asking the question, “Is It Legal?” in reference to its new racket technology launching this January. A fictional International Tennis Court i

Mizu Bottles Hires New CEO

Mizu announced that long time action sports entrepreneur, Tim Pogue, has joined the Mizu team in San Diego as CEO and president…