Piperlime, the online shop owned by Gap Inc., will open its first retail store this fall, at 121 Wooster St. in the SoHo neighborhood of New York City. The new 4,000 square foot Piperlime store will offer a similar curated assortment as online, immersing consumers in the brand's unique shopping experience. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.
“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Jennifer Gosselin, senior vice president and general manager of Piperlime. “Since introducing Piperlime in 2006, we've built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting,” she said.
Piperlime was launched in October 2006.