After many years of negotiation, High Sierra Sport Company has acquired the domain name HighSierra.com, which had been operated as a local travel and visitor site to promote real estate, tourism and other businesses in the Lake Tahoe area.



“We are excited about the purchase of HighSierra.com,” said Hank Bernbaum, president of High Sierra, which manufacturers bags and adventure travel luggage. “The shortened URL HighSierra.com will make it easier for our customers to locate and contact us more quickly.”


Consumers can now bookmark HighSierra.com for easy access to High Sierra’s latest products and company information. The launch of the new web site for High Sierra went live on May 2, 2012. It is part of the company’s ongoing efforts to enhance the quality and availability of High Sierra products to consumers worldwide.


The previous owners of the old HighSierra.com web site have requested that all traffic be relocated to a new address: TahoeHighSierra.com. High Sierra has agreed to redirect previous customers, who relied on the original High Sierra web site, for a period of two years. Financial terms and details of the transaction are not disclosed.


“In an effort to identify with our customers and anticipate their product needs, we know HighSierra.com is a great place to start,” said Bryan Kinsley, chief operations officer for High Sierra. “The shortened web site is how many of our current customers recognize our brand.”


High Sierra’s web sites now include HSSC.com, HighSierraSport.com, and HighSierra.com.