Electronic Arts, the maker of popular college sports-themed video games, will pay current and former college athletes $40 million in damages as part of a deal to settle multiple lawsuits against it, the NCAA, and the Collegiate Licensing Company…
Category: Sports/Fitness
Probar Adds to Executive Sales Team
Probar named Gregg Lawson to the company’s executive sales team as sales director, alternative channels…
Quiksilver/Roxy Partner with Flip Flop Shops to Help Fight Heart Disease
Quiksilver and Roxy have teamed up with Flip Flop Shops in support of the retailer's “the Heart To Sole: Creating a Stress Free America” campaign. Throughout the month of June, Roxy and Quiksilver will donate fifty cents from the sale of two limited
Keen Launches Follow Your Feet Campaign
Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr
Oliberté Hires PR Firm
Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…
NASGW Donates to Industry Organizations
The National Association of Sporting Goods Wholesalers (NASGW) Board of Directors recently took several actions in support of industry organizations and causes including the approval of three donations on behalf of their member firms…
Adidas AG Extends Glenn Bennett, Robin Stalker to 2018
The Adidas AG Supervisory Board extended the mandates of executive board members Glenn Bennett, responsible for global operations, and Robin Stalker, chief financial officer, by another three years beyond 2015 until March 2018…
Fleet Feet Acquires Metro Run and Walk
Fleet Feet, Incorporated announced the purchase of Metro Run and Walk in Mishawaka, IN, which is adjacent to South Bend. The formal acquisition is the 123rd store for the company. The company also said it will open six new franchises in May and June in th
47 Brand Chooses Centerstone Technologies as B2B E-commerce Vendor
47 Brand, a premium global sports lifestyle company, and CenterStone Technologies, Inc., an international developer of Web-based B2B e-commerce software, are collaborating on opening up 47 Brand for business 24 x 7…
OluKai Supports Malama Honua Worldwide Voyage
OluKai announced the brand’s partnership with the Malama Honua Worldwide Voyage of sailing canoes, the Hōkūleʻa and Hikiananlia…
Superfeet Appoints VP of Marketing and Product
Superfeet has named Eric Hayes as the new vice president of marketing and product…
Belk’s Q1 Profits Slide
Belk Inc. reported sales for the first quarter were $955.1 million compared to $955.8 in the prior-year period. On a comparable store basis, net sales decreased 0.2 percent. Juniors, women’s contemporary and better merchandise categories in general
Author Gary Ferguson Headlining The Conversation Alliance Breakfast
Author and college lecturer Gary Ferguson will address the impact wild places have had on the American character as the featured speaker at The Conservation Alliance breakfast at Outdoor Retailer Summer Market 2014…
Mizuno Launches Running App
Mizuno is converting ''miles into money'' by donating $1 for every mile run up to 100,000 miles by runners who download and run with Mizuno’s mobile “baton” app at www.ifeverybodyran.com. The program is the next phase
Antigua Extends Endorsement Agreement with Stacy Lewis
The Antigua Group, Inc. announced that Stacy Lewis, world number two in the Rolex Rankings, will represent Antigua on the LPGA Tour for three additional years through 2017…
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