Chaco has appointed Backbone Media to handle its public relations. Based in Colorado, Backbone currently represents more than 50 brands in the outdoor and lifestyle marketplace…
Category: Sports/Fitness
Smith and Wesson® Receives NASGW ‘Innovator of the Year’ Award
Smith & Wesson Corp has received the Innovator of the Year award from the National Association of Sporting Goods Wholesalers (NASGW)…
Archery “Catching Fire” Thanks to Pop Culture Boost
From side braids to “Capitol” fashion and makeup, “The Hunger Games” franchise has influenced teen culture in numerous ways, but growth statistics from USA Archery, show that the sport of archery could be the biggest winner of all.
Nike Lends Support for Oregon Gay Marriage Initiative
To support the efforts to bring marriage equality to Oregon, Nike has created the Nike Equality PAC to help raise funds from Nike-affiliated donors in support of marriage equality. Nike said it set up the Nike Equality PAC so that Nike, and its employees
EORA Names 2014 Grant Winners
EORA, or Eastern Outdoor Reps Association, named winners of its Outdoor Opportunity Grant Program for 2014…
Dansko Sends Footwear in Support of Philippine Typhoon Victims
In response to the horrific destruction in the Philippines, Dansko will be sending 2,200 pairs of children's shoes to the Southeast Asian island nation…
Snowshoes.com Consumer Workshops to Start in December
Atlas Snow-Shoe Co. and Tubbs Snowshoes have teamed up with REI, L.L.Bean and other industry partners to kick off the third annual Snowshoes.com Get Going! Workshops next month…
Fox Factory To Shift Most of Fork Production to Taiwan By 2015
Fox Factory is well on its way to shifting the bulk of its fork production to Taiwan from California in a bid to cut lead times for mountain bike manufacturers that account for the majority of its revenues, the company’s CEO disclosed last week in t
ABG Acquires Muhammad Ali Enterprises
Authentic Brands Group, LLC (ABG), the parent of Prince, Tapout, Spyder and other fashion and memorabilia brands, announced the acquisition of Muhammad Ali Enterprises from CORE Media Group. Following the acquisition, ABG will own and manage, in partners
Spalding to Showcase on Lifetime TV Show
Popular home improvement show Designing Spaces™ airing on Lifetime TV will feature Spalding in a special “Great Gifts for Active Families” edition as part of the “Designing Spaces – Holiday” programming…
Fitness Participation Rates Continue to Rank High
Fitness continues to top the list of 126 physical activities monitored by the SFIA, according to the 2013 SFIA Tracking the Fitness Movement Report. Fitness staples Walking for Fitness, Running/Jogging, and Treadmill participation topped the rankings in t
Point6 Appoints Director of Sales
Point6, the maker of merino wool socks, announced Jim Holleman as the company’s North American director of sales, effective immediately. Holleman has worked as director of sales, west at Raleigh America, as well as director of sales at Look Cycle US
Western Mountain Resorts Poised for Record Winter
With nearly half of all bookings already made for the upcoming winter, the mountain lodging industry in the western U.S. is in a position to post record-breaking numbers according to the most recent data released by the Denver-based DestiMetrics…
NRF Forecasts Decline in Thanksgiving Weekend Store Traffic
Fewer people plan to shop over the Thanksgiving holiday weekend, which falls as late as the calendar allows for the first time since 2002, according to a preliminary survey commissioned by the National Retail Federation…
OIA Sustainability Working Group Wins Green Supply Chain Award
Outdoor Industry Association (OIA) announced that the OIA Sustainability Working Group (SWG) was presented with the 2013 Green Supply Chain Award, which recognizes companies making green or sustainability a core part of their supply chain strategy…
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