Compiled and presented by the SportsOneSource Market Research team, The Sportsman’s Brand Strength Report surveyed 2,509 Sportsman's category consumers providing information on awareness levels, recent purchases and intent to purchase for 119 c
Category: Outdoor
MEC Signs Olympian as Ambassador
Mountain Equipment Co-op (MEC) has signed former Olympic cyclist and speed skater Clara Hughes as its newest ambassador to encourage Quebecers to lead more active…
Chaco Appoints VP of Sales
Chaco promoted Todd Gordon to vice president of sales. In his new role, Gordon will further develop Chaco’s U.S. wholesale strategy, enrich the brand’s presence across retail partners, and continue to lead the sales team…
Icebug USA Opens North American Testing Center
Icebug USA, a subsidiary of the Swedish traction footwear company Icebug, opened its first official test center in North America at a permanent obstacle course racing facility in…
Keen Presents Uneek Photo Contest
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week…
Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015…
New Balance Football Announces Sponsorship of Costa Rican Football Federation
New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer…
Deckers Brands Appoints New Teva Brand President
Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women's training, lifestyle, walking since 2012…
Accell North America Puts IBD Sales Under Pizzi
Accell North America (ANA) named Currie Technologies president and e-bike evangelist Larry Pizzi to the additional role of SVP of sales and marketing for ANA's IBD business, which comprises Raleigh, Lapierre, Redline and SBS…
Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history – a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running…
SSL Announced 30-Year President Steve Rogers to Step Down
After 30 years of service as president and CEO of Sports Specialist Ltd. (SSL), Stephen Rogers will retire effective July 31, 2015. Read our exclusive Q & A…
Patagonia Invests in Natural Textile Treatments
Patagonia has made a strategic investment in Beyond Surface Technologies, a chemical company focused on producing high-performance textile treatments from natural raw materials…
Hillsound Equipment Athletes Take Top Spots at Gore-Tex Grand Traverse
Hillsound Equipment announce its brand ambassadors Stevie Kremer and Marshall Thomson wins at the Gore-Tex Grand Traverse, a grueling ski mountaineering race.
New Balance Signs Robinson Cano
New Balance has signed Robinson Cano, star second basemen of the Seattle Mariners. New Balance will outfit the six-time All-Star both on and off the field. New Balance also partnered with the RC22 Foundation, Cano’s charity…
Rip Curl Hires SVP of Sales and Marketing, NA
Rip Curl promoted Dylan Slater to senior vice president of sales & marketing for North America…
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