In celebration of Earth Day, Eddie Bauer announced, in association with American Forests, a goal of planting 500,000 trees in 2015. This initiative marks the 20th anniversary of Eddie Bauer's “Add a Dollar, Plant a Tree” campaign…
Category: Outdoor
Skechers Signs Sugar Ray Leonard to Support Relaxed Fit Campaign
Skechers USA, Inc. signed boxing great Sugar Ray Leonard for a campaign to support its Relaxed Fit collection…
New Balance Launches Fitness Challenge
In partnership with New Balance and Playworks, Curtis Granderson and the Grand Kids Foundation announced the creation of the New Balance Fitness Challenge, a six-week program to help promote healthy lifestyles for youngsters…
OIWC Pitchfest Applications Due June 1
The OIWC is soliciting candidates for a new program that gives women a chance to pitch their innovations or product ideas to outdoor industry executives in Salt Lake City on the eve of Outdoor Retailer Summer Market…
Timbuk2 Sponsors Red Hook Crit
Timbuk2 is sponsoring the 2015 Red Hook Criterium Championship Cycling Series, which will take place at a track in Brooklyn on Saturday, April 25…
Mountain Hardwear Releases Finding Winter Video
Mountain Hardwear released a video to commemorate moments shared through its 2015 Finding Winter ambassador program…
Adidas, BAA and Marathon Sports Open First RunBase in U.S.
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, officially opened the Boston Marathon RunBase in partnership with Marathon Sports, Inc…
German Smart Bike Company Raises $4MM
COBI, a German developer of connected biking systems, is poised to receive more than $4 million from European investors for production and establishment of distribution, marketing and customer service…
Pelican International Names Midwest Rep Agency
Pelican International has hired Larson Brothers LCC as its sales agency in the Midwestern states…
Sen. Ayotte and US Rep. Polis Honored for Supporting Outdoor Industry
Outdoor Industry Association (OIA) presented Senator Kelly Ayotte (R-NH) and Representative Jared Polis (D, CO – 2nd) with their 2015 Friend of the Outdoor Industry Award for their leadership on industry issues and for their support of legislation that pr
Avex Names New Director of Sales
Avex, a leading reusable water bottle brand for outdoor adventurers, hired Matt Patterson as director of sales. In this new position, Patterson will lead the company’s sales strategy and product development…
Cole Haan Presents The American Dream Project
Cole Haan presented its first ever film production, The American Dream Project, in collaboration with Happy Marshall Productions…
Vista Outdoor Chariman and CEO Honored by EY
Vista Outdoor Inc. Chairman and CEO Mark DeYoung has been named as a finalist for EY's Entrepreneur of the Year award for the Utah region…
KT Tape Names Greg Venner its New CEO
KT Health, LLC, parent company to KT Tape and a leading producer of kinesiology tape and related sports medicine products, announced that Greg Venner has joined the company as president and chief executive officer…
Pou Sheng Issues Positive Warning Alert
Pou Sheng International (Holdings) Limited, which is the largest distributor of international branded athletic apparel and footwear in the People's Republic of China, warned investors Wednesday that it is likely to report better than expected results
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