Marking its 15th anniversary, ShoeBuy debuted a new look and feel to deliver a more intuitive website as well as a refreshed rewards program…
Category: Outdoor
Kenneth Cole Appoints CEO
Kenneth Cole Productions, Inc. appointed Marc Schneider to the position of chief executive officer. She formerly worked for PVH Corp and Timberland…
Chinese Brand Leads Q4 Rebound in Sun Business at Essilor International
The acquisitive French optics company Essilor International reported sales at its Sunglasses & Readers segment grew 35.6 percent in the fourth quarter thanks to the addition of the Costa and Native brands and strong organic growth at its Chinese brand Bol
Obama Announces Free Park Access for Fourth Graders, Three New National Monuments
President Obama was scheduled to announce three new national monuments and a youth initiative this afternoon in Chicago that Outdoor Industry Association hopes will rally public support for the chronically underfunded National Parks System ahead of its ce
Off-course Golf Retailing Consolidating Fast
The off-course golf retailing business consolidated significantly in 2014 following the acquisition of Edwin Watts and a slow down in golf participation and sales that has rocked Adidas, Dick's Sporting Goods and other major players, according to a b
Vasque to Present Wild South Benefit Tour
Vasque performance footwear is partnering with Wild South as the presenting sponsor of the Wild South Benefit Tour with Keller Williams and The Stray Birds to show support for protecting natural spaces for everyone to enjoy, throughout the Southeast, Vasq
TEXbase Appoints Director
TEXbase, which provides web-based product compliance, quality and materials management software solutions to many outdoor apparel brands, has appointed an experience fundraiser as its newest board member…
Vivofit Saves Garmin’s Fourth Quarter
Garmin Ltd. reported revenues at its Fitness segment soared by nearly 70 percent and grew from 15 to 25 percent of it revenue in the fourth quarter. However, big increases in advertising needed to launch the Vivofit activity tracker, declining sales at th
Garmin Fitness Sales Soar in Fourth Quarter
Garmin Ltd. reported revenues at its Fitness segment soared by 70 percent in the fourth quarter as consumers snatched up its fitness trackers, easily offsetting a decline at its maturing Outdoor segment…
Under Armour Partners with Muhammad Ali
Under Armour and Authentic Brands Group, LLC (ABG) announced a multi-year Muhammad Ali brand partnership. Under Armour will utilize the iconic imagery, video, and quotes from the Muhammad Ali archive to form the basis of a comprehensive, global brand inte
Jabra Hires Director Of Marketing For North America
Jabra, the maker of sports audio products for sports enthusiasts, hired Karin Piscitelli as director of marketing to oversee all marketing activities in North America. Piscitelli comes to Jabra from City Sports…
Zappos.com Signs on as Title Sponsor of San Francisco’s Bay to Breakers Race
Zappos.com signed on as the title sponsor of the San Francisco footrace, Bay to Breakers. The event will be renamed Zappos.com Bay to Breakers during the brand’s multi-year partnership…
Fanatics Hires Chief Information Officer
Fanatics, Inc. hired Nick Eshkenazi as the company’s chief information officer. Most recently, he served as the chief information officer for SanMar Corporation…
Dorel Sports Assigns Ingrao to Key Sporting Goods Accounts
Dorel Sports has named Adam Ingrao vice president, key accounts, where he will lead the company’s efforts with such North American retailers as Sport Chek, Dick’s Sporting Goods, Performance Bike and REI…
Wolverine Brand Names Director of Sales for Lifestyle/Heritage
Wolverine Brand has named Denise Trella as the director of sales for its lifestyle and heritage product categories.
Previously Trella had been with Cole Haan for 10 years…
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