Gaiam Inc. partnered with the Give Back Yoga Foundation, which makes yoga available to at-risk youth, veterans with PTSD and others who otherwise can not afford to cultivate a regular practice…
Category: Outdoor
HanesBrands Closes Knights Apparel Acquisition
HanesBrands acquisition of Knights Apparel from Merit Capital Partners closed as expected on April 6 in an all-cash transaction that values Knights at approximately $200 million on an enterprise basis. Knights sells apparel under license from colleges and
FibeRio Technology Partners with VF Corp.
FibeRio Technology Corporation has entered a strategic partnership with VF Corporation to develop and commercialize next-generation, performance apparel fabrics leveraging FibeRio's proprietary nanotechnology…
Cherokee to Provide Sports Direct with Tony Hawk Collection
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this upcoming fall/winte
Enu to Sponsor American Rugby Pro Training Center
American Rugby Pro Training Center that Trovita Health Science, the makers of the Enu nutritional shake, as an official nutrition partner of the Little Rock rugby facility…
Combat Signs Pro Fastpitch Star Madison Shipman
Combat, which is owned by Performance Sports Group, signed National Pro Fastpitch (NPF) star Madison Shipman to an endorsement deal…
Major League Lacrosse Puts Triax Smart Impact Monitors On Athletes
Major League Lacrosse (MLL) announced a partnership to outfit players for the 2015 season with the Triax Technologies Smart Impact Monitors (SIM) to track and assess head impacts during select practices and games…
Lids Launches MLB Promotion
Lids Sports Group partnered with Major League Baseball (MLB) to offer fans an opportunity to customize MLB hats purchased at Lids during the opening week of the 2015 season. With a purchase of $30 or more of…
Sports Specialists Ltd. President Stephen Rogers Resigns
Sports Specialists Ltd. (SSL) has hired The Forest Group to help it search for its next president following the announcement that SSL President/ CEO Stephen Rogers will retire July 31 after more than 30 years in the post…
SPRO Renews Sponsorship of Collegiate Bass Fishing Series
SPRO Corp., the manufacturer of fishing lures and tackle, will renew its sponsorship of the 2015 Cabela’s Collegiate Bass Fishing Series, according to The Association of College Anglers…
Rykä to Sponsor 2015 SCW Mania
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions…
Sport Haley/Bette and Court Hires VP of Sales
Sport Haley/Bette & Court, a wholly owned subsidiary of publicly traded company Sport-Haley Holdings. has named Joe Westby vice president of sales for its Sport Haley and Bette & Court brands…
Counterfeit Apparel/Accessories Top 2014 Seizures
Wearing apparel and accessories again topped the listed of most seized counterfeit commodities in 2014, according to U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement’s Homeland Security Investigations…
Wenzel to Strengthen Exxel Outdoors’ Mass Business
Privately owned Exxel Outdoors definitive agreement to acquire American Rec LLC would combine two of the largest U.S.-based original equipment manufacturers of camping gear for the mass and full-line sporting goods channels…
SportsOneSource Releases Specialty Sportsman Brand Strength Report
Compiled and presented by the SportsOneSource Market Research team, The Sportsman’s Brand Strength Report surveyed 2,509 Sportsman's category consumers providing information on awareness levels, recent purchases and intent to purchase for 119 c
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