Spenco hired Andrea Haas to head Midwest sales efforts for top insole and foot care company…
Category: Outdoor
Chaco Opens Pop-Up for Deadheads
Chaco is opening its first-ever pop-up retail store in Chicago in concert with the Grateful Dead’s Fare Thee Well shows at Soldier Field. The store will open at Timbuk2’s Bucktown location…
CyMedica Orthopedics Raises $11.5MM Series A Funding Round
CyMedica Orthopedics, Inc., which recently launched the QB1 knee brace and wrap, closed an extension to its Series A financing…
Surfing Day to be Held June 20th
The Surfrider Foundation, a non-profit environmental organization dedicated to the protection and enjoyment of the world's ocean, waves and beaches, announced the 11th Annual International Surfing Day (ISD) taking place on Saturday, June 20, 2015…
U.S. House Revives Marketplace Fairness Bill, With a Twist
A bi-partisan group of U.S. Representatives have reintroduced a bill that would authorize states to collect sales taxes from remote sellers, but also greatly expand the…
Backbone Names Lozner to Integrate Marketing Campaigns
Backbone Media has hired Charlie Lozner, a former marketing and brand director for Outdoor Research and K2 Sports, to fill the newly created role of director of integrated services…
Riddell Urges Smarter Football Commitment
Riddell called on players, coaches, parents and fans to take an active role in advancing the game through the Smarter Football Commitment. The initiative invites members of the football community at all levels of play to join in a movement to create a bet
Fitbit Boosts IPO Price Range
Fitbit, which is set to go public later this week, significantly increased the size of its proposed IPO. At the top of its new price range, the company would have an initial market cap of around $3.89 billion…
Salming Named Official Footwear Partner for Xterra America
Xterra – producers of the nation’s premier off-road triathlon and trail running series – has named Salming Running the Official Footwear Partner of the Xterra America Tour and U.S. Championships…
HanesBrands Ranks No. 17 on the Fortune 500 for Total Shareholder Return in 2014
HanesBrands made the Fortune 500 list of America’s largest companies for the first time…
Teva Collaborates with National Forest on Collection
Teva, a division of Deckers Brands, has partnered with National Forest, a design firm and creative consultancy founded by artists and designers Steven Harrington and Justin Krietemeyer, on two new webbing designs for its Originals collection…
Injinji Welcomes Back West Coast Outside Sales Rep
Injinji, the maker of the patented five-toe-sleeve Performance Toesock for runners and fitness enthusiasts, welcomed back outside sales rep Travis McMaster to the Injinji team…
Let It Fly Partners with Allen Iverson
Let It Fly Performance, the sports performance technology brand started by NBA two-time world champion Mike Miller of the Cleveland Cavaliers, is partnering with NBA legend Allen Iverson to design and manufacture a limited edition collection of basketball
Old Navy Launches Activewear Campaign
Old Navy has launched an advertising campaign focused on establishing greater credibility in the activewear category. With a message of “Built for Play,” the company features people running, weightlifting and boxing…
Australian Surf Industry Awards Announces Winners
Billabong and Rip Curl were the big winners at the 2015 Australian Surf Industry Awards, presented by Surf & Boardsports Industry Association Inc…
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