Injinji, the maker of the patented five-toe-sleeve Performance Toesock for runners and fitness enthusiasts, welcomed back outside sales rep Travis McMaster to the Injinji team. McMaster will oversee the running brand’s California, Arizona, New Mexico, Nevada and Hawaii markets.

McMaster returns to San Diego, CA-based Injinji after serving briefly as an outside sales representative for fellow performance sock brand Balega. Prior to Balega, he worked with Injinji for six years covering the Arizona and New Mexico markets.

“We are delighted to welcome Travis back to the Injinji team,” said Jason Battenfield, Injinji CEO, “He has been a huge proponent and champion of the Injinji brand since its founding, and has a long history representing us. Travis is a great addition to our team and stands to do a phenomenal job managing the expanded region he’ll oversee.”

McMaster has an extended history in sales, spending two years as the National Sales Manager for Gramicci, as well as representing companies such as PepsiCo and GlaxoSmithKline (GSK) pharmaceutical.

With a passion for endurance athletics and the outdoors, he currently represents Louis Garneau, Bonk Breaker, CW-X, Cushe, Sebago, Boardworks SUP, Lalo, Ultimate Direction and Tailwind Nutrition.

In his spare time, McMaster is an accomplished athlete in his own right. A former professional mountain biker, cat 2 road and cat 1 cyclocross racer and three-time Ironman finisher. He also co-owns and promotes a premier cyclocross race series in Arizona where he resides.