Spenco hired Andrea Haas to head Midwest sales efforts for top insole and foot care company.

After almost a decade with New Balance – as well as a being a former collegiate tennis player, Haas has joined the Spenco team to expand distribution throughout the Midwest region.

“It's rewarding to help customers find properly fitting footwear and insoles that can help them achieve their fitness goals or assist in reducing foot pain,” said Haas. “Spenco offers a wide variety of excellent products and I look forward to helping grow the Spenco brand in the Midwest.”

Haas has continually exceeded sales goals and grew product business beyond expectations in her previous position.

“As we drive Spenco’s growth across the U.S., we knew we needed a strong, vibrant leader like Andrea to pave the way in the Midwest,” said Jeff Antonioli, Spenco’s vice president of sales and marketing. “Andrea knows how important it is to not only athletes, but everyone, to have the right foot care. With her robust sales and client relations experience, Andrea will work to increase the presence of Spenco products in this area.”

Spenco has the only insole product range that allows stores to fit insoles as they do shoes, from pure neutral cushioning to motion control, varied thicknesses and even wide widths. The company’s expanding line of shoes, sandals and slippers are also available at select retail stores.

This summer, Haas is relocating to Kansas City, Missouri, with her husband. A native Kansan, she enjoys rooting for all Kansas City sports teams, hitting the gym, and spending time with family.