Spenco hired Andrea Haas to head Midwest sales efforts for top insole and foot care company…
Category: Outdoor
Chaco Opens Pop-Up for Deadheads
Chaco is opening its first-ever pop-up retail store in Chicago in concert with the Grateful Dead’s Fare Thee Well shows at Soldier Field. The store will open at Timbuk2’s Bucktown location…
CyMedica Orthopedics Raises $11.5MM Series A Funding Round
CyMedica Orthopedics, Inc., which recently launched the QB1 knee brace and wrap, closed an extension to its Series A financing…
Surfing Day to be Held June 20th
The Surfrider Foundation, a non-profit environmental organization dedicated to the protection and enjoyment of the world's ocean, waves and beaches, announced the 11th Annual International Surfing Day (ISD) taking place on Saturday, June 20, 2015…
U.S. House Revives Marketplace Fairness Bill, With a Twist
A bi-partisan group of U.S. Representatives have reintroduced a bill that would authorize states to collect sales taxes from remote sellers, but also greatly expand the…
Backbone Names Lozner to Integrate Marketing Campaigns
Backbone Media has hired Charlie Lozner, a former marketing and brand director for Outdoor Research and K2 Sports, to fill the newly created role of director of integrated services…
Riddell Urges Smarter Football Commitment
Riddell called on players, coaches, parents and fans to take an active role in advancing the game through the Smarter Football Commitment. The initiative invites members of the football community at all levels of play to join in a movement to create a bet
Fitbit Boosts IPO Price Range
Fitbit, which is set to go public later this week, significantly increased the size of its proposed IPO. At the top of its new price range, the company would have an initial market cap of around $3.89 billion…
Sweat X Partners with Xenith
Ohio-based Renegade Brands finalized a private label deal with Xenith to bring the its Sweat X gear cleaner into the football market…
Ortovox Promotes Tom Mason to U.S. Brand Manager
Ortovox promoted Tom Mason to brand manager for the United States, coinciding with the introduction of the Ortovox Mountainwear line of apparel, gear and accessories…
Dagger Bolsters Partnership with First Descents
Dagger is strengthening its 14-year partnership with First Descents, the non-profit that offers free kayaking and adventure camps to young adults who are fighting…
Mountain Project Offers to Match Donations to Access Fund
Mountain Project, which was recently acquired by REI, will support the Access Fund by matching all new and renewing memberships as well as donations up to $50,000 from June 15-30th…
Hudson Bay Co. to Acquire Galeria Kaufhof, Sportarena
Canada-based Hudson's Bay company (HBC) has agreed to acquire Metro's department store group, which includes 16 Sportarena stores, the Galeria Kaufhof chain and its Belgian subsidiary Inno, for €2.825 billion…
Sportsman’s Warehouse to Open Fifth Store in Alaska
Sportsman's Warehouse is expanding its operations to include a new retail location in Juneau, Alaska to open late spring of 2016. It will be the company's fifth in Alaska and…
Vermont Sees Record Ski Visits in 2014-15 Season
The Vermont Ski Areas Association reported visits by skiers and other riders reached a record 4,670,903 during the 2014-15 winter season…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal