Ortovox promoted Tom Mason to brand manager for the United States, coinciding with the introduction of the Ortovox Mountainwear line of apparel, gear and accessories.
In his new position, Mason is responsible for developing Ortovox’s presence at specialty retailers across the country and raising awareness for the performance apparel line designed specifically for climbers, skiers and mountaineers whose playgrounds are the mountains of the world.
“Ortovox Mountainwear is a unique technical apparel line that will earn a great reputation in the U.S. market as it has in Europe,” said Mason. “The designs and materials are truly innovative with a tremendous amount of thought, research and development going into each piece, which ultimately enhances the performance for the end-user.”
The Mountainwear collection is designed and built to perform in the mountains from crag climbing to alpine ascents, backcountry tours to resort powder days. From the beginning, Ortovox has put its trust in wool and integrates wool into every piece of Mountainwear including accessories, baselayers, mid-weight insulation pieces, technical outerwear and even packs.
Mason cut his teeth in the outdoor industry on the sales floor at Neptune Mountaineering in Boulder, CO. He worked there for 9 years in multiple capacities, including sales, management and as a buyer. He was subsequently hired at Bent Gate Mountaineering in Golden as the ski shop manager. In the summer of 2012, he joined Deuter USA, the U.S. distributor of Ortovox, as Direct Sales Manager and in-house Ortovox technical expert.
Mason is a mountain enthusiast, spending his free time backcountry skiing and ski mountaineering as well as putting in days at the resort in the mountains of Colorado and beyond. In summer, he rock climbs, enjoys trail running and pedaling his bikes.
Based in Taufkirchen, Germany, Ortovox is the world’s leading supplier of avalanche transceivers and rescue equipment. More than thirty years of evolution and experience in the mountains enables Ortovox to offer a wide range of products catering to mountaineers and adventurers whose playgrounds are the mountains of the world. The complete line of mountain products includes technical apparel and accessories, ABS-packs, backpacks, avalanche rescue equipment and safety equipment for professional and recreational use.
