Everlast Worldwide is opening all three of its first U.S. brand stores in Florida. The stores will showcase boxing and mixed martial arts gear, alongside its new line of fitness apparel for men and women…
Category: Outdoor
Nike Ad Celebrates Cavaliers’ Unlikely Run
Nike ran a full-page ad in the Cleveland Plain Dealer celebrating LeBron James and the Cleveland Cavaliers' run in the NBA playoffs…
360fly Signs Mountain Biking Champ Todd Wells to Roster
360fly Inc., a Pittsburgh, PA start-up company that will begin shipping its first action camera in August, signed mountain biking champion Todd Wells as its newest brand ambassador…
Under Armour Celebrates Jordan Spieth’s U.S Open Win
Under Armour celebrated the U.S. Open win by Jordan Spieth, the 21-year-old golfer's second major in a row…
North American Handmade Bicycle Show (NAHBS) Re-Signs SMAK Strategies as PR Agency
Gearing up for a second year of partnership with North American Handmade Bicycle Show (NAHBS), Boulder, CO-based SMAK Strategies will lead all communications and public relations efforts…
Foot Locker Commercial Stars Top NBA Draft Prospect Emmanuel Mudiay
Foot Locker, Inc. launched YouTube series “Life Changes After the Draft” – four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay…
361 Degrees Forms Strategic Cooperation with LeTV Sports
361 Degrees International Limited, one of the leading sports brand enterprises in China, signed a framework agreement with LeTV Sports Culture Develop (Beijing) Co. in a strategic alliance for joint co-operation…
Despite Counterfeiting Complaints, Sports Brands Warm to Alibaba
Alibaba Group Holding Limited is making headway with some sporting goods brands even as others lobby the Obama Administration to put Taobao back on the United States’ “Notorious Markets” list for not doing enough to cleanse China’s
NBDA Executive Director to Step Down, Focus on Special Project
The National Bicycle Dealers Association has begun searching for a candidate to replace long-time Executive Director Fred Clements, so he can pursue a special project for the organization later this year…
Fitbit’s IPO Sizzles
Proving many of its critics wrong and highlighting the hot prospects for the health-tracking device category, Fitbit last week made a huge splash in its initial public offering…
Adidas Renews Agreement with Eastern Michigan Athletics
The Eastern Michigan University Department of Athletic and Adidas announced a new contract that extends their partnership through the 2021-22 athletic season…
New Balance Extends Agreement with Tennis Player Milos Raonic
New Balance and Canadian tennis star Milos Raonic announced the signing of an exclusive sponsorship deal that will extend and strengthen Raonic's relationship with the New Balance brand…
Dwyane Wade Partners with Naked Brand Group
Wade Enterprises, LLC and Naked Brand Group, Inc. announced a partnership between Miami Heat star Dwyane Wade and Naked, the fashion and lifestyle brand…
Speedo Signs Missy Franklin
Speedo USA, a division of PVH Corp., announced that five-time Olympic medalist, holder of two individual world records and competitive swimming superstar Missy Franklin has joined Team Speedo, marking her first endorsement since becoming a professional sw
Outdoor Retailer Taking Applications for Made in America Showcase
Outdoor Industry Association and Outdoor Retailer have begun taking applications for the Made in America Product Showcase at Outdoor Retailer Summer Market 2015…
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