The Surfrider Foundation, a non-profit dedicated to ocean, wave and beach protection, will debut the Smartfin, a surfboard fin with data-collecting sensors, with a pilot program launch in early 2017. By outfitting surfboards with the new technology, Surfrider hopes to turn surfers into “citizen scientists” actively engaged in ocean and climate research. The foundation will encourage the […]
Category: Outdoor
Stormy Kromer CEO Makes Personal Fall Deliveries
Outdoor apparel company Stormy Kromer’s CEO Bob Jacquart is personally delivering fall shipments to customers.
Jax Mercantile To Open 7th Store
The opening of the Broomfield, CO store will feature special pricing on selected products, as well as Jax’s annual Anniversary Shoe Sale taking place at all Jax locations.
VF Completes Sale of its Contemporary Brands Businesses
VF Corp. has completed the sale of its Contemporary Brands businesses to Delta Galil Industries Ltd.
Recco Hires Former IBM Rep as Global Sales Manager
The avalanche rescue system hired Marcus Löwgren as global sales manager as part of an ongoing effort to move the system toward an all-year outdoor application.

Vista Outdoor Restructures Outdoor Group
Restructuring includes new leadership at CamelBak and Bell.
Garmin Expands Kansas Facility
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), will undertake a $200 million facility expansion at its Olathe, KS campus.

Colorado Retailers Vie For Sniagrab Sales
Christy Sports and Colorado Ski & Golf are about to find out a lot more about how the demise of Sports Authority is going to impact the upcoming season.

Sports Authority Revised Exec Bonuses Draw Fire
The Justice Department’s U.S. trustee states, ““The debtors appear, once again, to be prioritizing insider executives above all other parties in interest, including unsecured creditors and the thousands of employees who have already lost their jobs.”
Vista Outdoor Broadens Conservation Agenda
The company’s “Conservation Counts” campaign embraces values of paddlers, cyclist and other outdoor enthusiasts it now serves due to acquisitions outside shooting sports.

Probing the Limitations of Search Data
A comparison of search data from Google Shopping and retail sales from SSI Data, powered by SportsOneSource, reveals some interesting consumer insights.

Aisle Talk, Week Of August 22
Headlines from the active lifestyle industry this past week you may have missed.

By The Numbers, Week Of August 22
The leading figures from this week’s news in the active lifestyle space.

Sports Authority’s New Bonus Plan Draws Protests
The Justice Department’s U.S. trustee has called a new $1.5 million bonus plan for Sports Authority executives “unseemly” given how many creditors won’t receive any money back in the bankruptcy reorganization.

New Tariff Codes for Outerwear Take Effect
New codes for woven recreational performance outerwear that took effect Wednesday could hasten lower duties on such imports, says Outdoor Industry Association.