Proceeds from a special edition shoe, shirt and short will benefit the foundation, which was founded in remembrance of a young cyclist who passed away.
Category: Outdoor
Boa Technology Breaks Ground On New Offices
Boa Technology broke ground on a new 140,000-square-foot office building in Denver’s RiNo (River North Arts District) neighborhood to meet the needs of Boa’s growing workforce.
Eagle Creek Supports Breast Cancer Research Foundation
For the second consecutive year, the travel outfitter will be donating funds to the Breast Cancer Research Foundation (BCRF) to support research for prevention and finding a cure.
Fjällräven Focuses On Outdoor Specialty With Hires
The appointments of Seth Quackenbush as specialty account sales manager and the addition of Mountain Source sales agency to the Rocky Mountain region will address aspects of the company’s commitment to grow and support this channel.
OIA Adds Eight Trade Advisory Council Members
OIATAC provides analysis and advises OIA and OIA members on international trade policy, including importing, exporting, U.S. manufacturing, and other relevant issues.
Vista Outdoor To Hold First Investor Day
Vista Outdoor Inc. will hold its first Investor Day for institutional investors and equity analysts.
NRF Sees 3.6 Percent Gain In Holiday Sales
The National Retail Federation expects sales in November and December, excluding autos, gas and restaurant sales, to increase a solid 3.6 percent to $655.8 billion — significantly higher than the 10-year average of 2.5 percent and above the seven-year average of 3.4 percent since recovery began in 2009.
Deckers Brands Joins UN Global Compact
The United Nations Global Compact is the world’s largest voluntary corporate citizenship initiative.
Moody’s May Downgrade Bass Pro’s Debt Ratings
Moody’s Investors Service placed the ratings on Bass Pro Group on review for a possible downgrade due to “significant integration risk” as well as a potential “sizable increase” in debt levels due to its pending acquisition of Cabela’s Inc.
ACK Preserves Top Customer Service Rating
Austin Canoe and Kayak made Bizrate’s Platinum Circle of Excellence for the second year in row after scoring significantly higher than 3,500 other retailers.
Hoka One One Runner Sets Grand Canyon Record
Jim Walmsley set a new Fastest Known Time on the 42-mile route from the South Rim to North Rim and back.
Birkenstock Adds Three Key Members To Senior Management Team
Sandra Colon becomes VP sales; Jacqueline Van Dine, VP of merchandising; and Karen Ruenitz, creative director for the newly formed Birkenstock Americas organization.
Conservation Alliance Grant Round Sets Records
The industry funded non-profit set a record for annual contributions by sending $820,000 to 23 organizations in its final round of grant disbursements for 2016.
Vasque Renews Mount Washington Observatory Partnership
For the fifth straight year, the outdoor footwear company will supply the observatory crew with summer and winter boots.
Rendle’s Rise To VF Corp. CEO Emblematic Of Company’s Outdoor Push
The company’s 2011 five-year plan, heavily focused on the outdoor business, set the stage for Steve Rendle’s ascension to the top. Can that focus continue to breed success?
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal