The tactical gear manufacturer selected Gray Loon Marketing Group, effective immediately.
Category: Outdoor
Under Armour App Partners With Fishbrain
UA Record, a dashboard for 24/7 activity, sleep and workouts, will enable users of the angling app to access fishing stats, catches and more.
LeftLane Sports Launches Redesigned Website
The updated website features more responsive design, enhanced filtering and menu options and faster purchasing.
Academy Sports To Remain Closed On Thanksgiving
Academy Sports + Outdoors will remain closed on Thanksgiving Day and open at 5 a.m. on Black Friday.
OrthoLite Expands Marketing And Sales Team
The new hires include Dan Legor as director of marketing and Andy Downes as sales manager, key accounts, along with Matt Hennessey as sales manager, performance east.
GCI Outdoor Selects Verde As Agency Of Record
Verde, which has offices in Jackson, WY, Ketchum, ID and Durango and Boulder, CO, will work with the company to creatively and more effectively reach outdoor enthusiasts, sports fans and others.
Mizu Bulks Up With Three New Sales Agencies
Praelia Group, GGI Sales and Zulim Agency brought on board.
Dick’s Outperforms, But Gives Caution To Q4
While it’s gained a competitive advantage in the marketplace following other store closures, the nation’s largest sporting goods retailer gave a conservative fourth-quarter outlook that fell below Wall Street’s targets.
Greenpeace Identifies PFC Pollution Hotspots
The environmental watchdog identified locations in the U.S., Europe and China as global pollution hotspots of polyfluorinated chemicals (PFCs) widely used by industries, including active lifestyle brands.
Allied Certifies Down Supply Chain
Allied Feather & Down can now offer 100 percent of its supply chain as certified for the humane treatment for animals. But it’s still up to brands to pay the extra costs for the option.
Study: Consumers Will Spend $422 On Holiday Shopping
New research shows insight into how consumers shop during the holiday season, and whether small businesses are on their radar.
Bear & Son Cutlery Acquires Gatco Sharpeners
Bear & Son Cutlery acquired Gatco Sharpeners, including its slogan, “We sharpen the world.” Bear & Son hopes that Gatco will round out the company’s product line and provide a one-stop shop for knives and sharpening. “Bear & Son is equipped with a rich family tradition in knife making, and the Gatco brand is a […]
Mountain Khakis Names Flagship Store Manager
Steve Carpenter, a longtime Denver resident, brings 27 years of experience leading REI stores.
U.S. House Passes Outdoor REC Act
The bill, which now moves to the U.S. Senate, would shine a greater spotlight on economic effects of the estimated $646 billion outdoor industry.
Vasque Appoints JAM Collective As PR Agency
Vasque joins the constellation of JAM Collective clients including Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products Inc. and Snow Peak.
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