GCI Outdoor, a creator of portable outdoor recreation equipment, partnered with Verde Brand Communications as its public relations and brand communications agency of record.

Effective immediately, Verde will employ traditional PR and digital content strategies to support GCI Outdoor’s visibility and consumer awareness.

“With Verde’s expertise in the outdoor industry, we are looking forward to bringing our brand visibility to the next level,” said Jeffrey Polke, co-president of GCI Outdoor. “Merging Verde’s extensive and respected connections with our loyal and core roots in the outdoor industry will make for an effective partnership.”

Verde, which has offices in Jackson, WY, Ketchum, ID and Durango and Boulder, CO, will work with GCI Outdoor to creatively and more effectively reach outdoor enthusiasts, sports fans and others.

“GCI Outdoor is a stellar brand that stands for innovation. The team at GCI has spent 20-plus years redefining the outdoor experience and has such an entrepreneurial, innovation-driven approach to their product design and brand experience. This is so well-aligned with Verde,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “Verde’s creative, integrated approach will ensure that the GCI tribe grows as more people discover the awesome benefits GCI Outdoor products provide.”