Vasque Footwear appointed JAM Collective as its PR and social media agency of record, effective December 1, 2016.

JAM Collective will work to collaboratively build and support Vasque’s communications strategy using traditional and emerging public relations outreach as well as heading up the brand’s social media marketing and execution.

“We couldn’t be more excited to work with JAM Collective and their team that offers creative energy for storytelling and a deep understanding of building brands. JAM is the perfect partner to help us share our heritage and next generation of products,” said George Curleigh, VP, Vasque. “We’d also like to offer our sincere gratitude to the team at Darby Communications for all they’ve done over the last nine years.”

“We are thrilled with the opportunity to work with Vasque, an incredible company with deep roots in the outdoor industry and a reputation for building the most trustworthy product for the trail,” said Julie Atherton, founder, JAM Collective. “As Vasque continues to grow, we look forward to creating unique and powerful communication strategies that introduces the brand to new markets.”

Working alongside Atherton will be JAM’s Amy May, director of outdoor at JAM, and Sara Murphy, director of digital communication, who have a combined 17 years of experience in outdoor, consumer and cause marketing.

Vasque joins the constellation of JAM Collective clients including Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products Inc. and Snow Peak.

Photo courtesy Vasque