No rose-colored glasses here. How the world’s largest sunglasses manufacturer is faring in its goal to clean up inventory and discounting of its products.
Category: Outdoor
USA Climbing Beefs Up Marketing Ahead Of 2020 Olympics
With sport climbing’s inclusion in the 2020 Tokyo Games, USA Climbing has retained the services of Gilco Sports and Entertainment Marketing LLC to ramp up marketing and help grow the sport.
Craft Signs Finnish Biathlete Kaisa Mäkäräinen
The world champion will train and race wearing Craft products and play a part in the development of new products.
Haglöfs Changes Leadership In Germany and Austria
The Swedish outdoor brand named Moritz Kuhn as country manager and Erik Birndt as senior sales and key account manager.
Mountainsmith Renews Partnership With National Ski Patrol
The Patrol Tour will be available only to members of the National Ski Patrol and sold exclusively through the NSP store.
Why The North Face And Timberland Are Trimming Inventories
Despite last year’s warm U.S. winter looming large as VF Corp. trimmed its full-year 2016 forecast and reduced inventories, larger forces are also in play, including the recent rash of retail bankruptcies and shifting consumer habits.
Skratch Labs Expands Leadership Team
Jay Peery is now COO, and the sports nutrition and hydration company also hired John Simmons as VP of sales and Jeff Donaldson as VP of marketing.
Vail Resorts Adds Board Member Michele Romanow
Romanow was a member of the board of directors of Whistler Blackcomb Holdings Inc., which was acquired by the company effective October 17.
Elan Taps Former K2 Exec To Lead Brand Development
Jeff Mechura will lead brand development, marketing initiatives and future product collections for the Slovenia-based sporting goods company.
FA Design Opens U.S. Headquarters
Prime Group Holdings, led by President Robert Moser, made a significant capital investment to fuel this expansion.
REI Opens D.C. Flagship
After 100 days of outdoor events in D.C. over the summer, the outdoor co-op opened its fifth flagship store.
REI Resurrects #OptOutside
The outdoor retailer co-op will shut all 149 of its doors on Black Friday, process no online sales and pay all 12,287 employees to take the day off and head outside instead.
VF Corp. Lowers Guidance On Soft Americas Business
Third-quarter earnings topped Wall Street expectations, but the company lowered guidance for the full year.
Arc’teryx Veilance Opens New York Concept Store
Arc’teryx’s temporary New York location follows the opening of The North Face’s San Francisco Urban Exploration pop-up shop.
Aisle Talk, Week Of October 17
Top headlines from the active lifestyle industry you may have missed this week.
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