The North Face, a division of VF Corporation, added three ultramarathon athletes, Clare Gallagher, Paddy O’Leary and Cody Reed, to its performance team.
Category: Outdoor
Oakley Seals Deal With All Mammoth Resorts
The two-year partnership makes Oakley the official eyewear and goggle brand of the snow sports and mountain biking venue that includes Bear Mountain and Snow Summit.
ICAST Reveals 2017 Dates And Location
The 2017 trade show will take place July 11-14, 2017 at the Orange County Convention Center in Orlando, FL.
Le Col Supplies Catford CC Cycling Team For 2017
The deal comes as the cycling apparel brand is in the midst of conducting a month-long crowdfunding campaign on Crowdcube to raise £1 million for 20 percent equity.
Vertical Brands Appoints Bill Post To Lead K2 Apparel
Post, who previously worked with Nordica, Cocona, Point6 and other outdoor industry brands, will lead Vertical Brands’ efforts to oversee K2 Sports Apparel design, manufacturing and product sales.
Columbia Partners With Star Wars
Limited-edition jackets inspired by the upcoming Rouge One film will go on sale December 9.
Mtn Ops Names New PR
Backbone Media will be charged with amplifying the brand’s momentum in the hunting market and expanding its awareness in the broader active lifestyle space.
Obermeyer Founder Turns 97
Klaus Obermeyer, founder of mountain apparel brand Obermeyer, celebrates his 97th birthday on December 2, 2016.
Action Sports Retail Gets A Boost, But Zumiez CEO Remains Cautious
Similar to its action sports retail peers, Zumiez reported an unexpected boost in same-store sales for its fiscal third quarter, but CEO Rick Brooks isn’t ready to start the holiday party just yet.
Aisle Talk, Week Of November 28
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of November 28
The leading figures from this week’s news in the active lifestyle space.
Zeal Optics Continues American Forests Partnership
As part of its “Buy A Goggle, Plant A Tree” program, the outdoor eyewear brand will plant a tree in the Rocky Mountain backcountry.
Krimson Klover Hires New Director of Sales
Luisa Harkins is tasked with regional and national sales strategies, dealer outreach programs and a company repositioning brand project.
Montane Appoints New U.S. Sales And Distribution Partner
Neskowin Outdoor Inc. of Portland, OR will direct the U.K. brand’s sales and distribution management in the United States, starting in spring/summer 2017.
Lands’ End Swings To Q3 Loss On Lower Sales
The outdoor lifestyle retailer and brand saw its same-store sales fall 14.3 percent, along with fewer Lands’ End Shops at Sears in a rough quarter following the departure of its CEO.
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