Joel Lee, who brings more than 14 years of experience at Black Diamond Equipment, will head up leadership of the company’s international distributors and Canadian representatives.
Category: Outdoor
Mountain Equipment Names California, Arizona and Nevada Sales Rep
Alpine Sports Company has worked with outdoor brands such as The North Face and Mountain Hardware.

Hi-Tec Licensed To Carolina Footwear For North America
The master agreement with Carolina Footwear grants the rights to manufacture and sell Hi-Tec and Magnum-branded footwear for men, women and kids, along with additional products in the adult outdoor and active footwear categories.
November Sales Climb 5 Percent Year Over Year
Sales at sporting goods stores decreased 1 percent seasonally adjusted over the previous month and increased 1.6 percent unadjusted year over year.

Oofos To Launch First Shoe
The line, Oomg, will initially launch with two different slip-on styles for women and features unique midsole construction to preserve the Oofoam impact.
Giant Bicycle USA Adds To Retail Support Team
The appointments include a WebLink specialist, an account executive, an after sales technical representative and a retail services executive.
Yeti To Open Store In Austin
The flagship store to be located at 220 South Congress Ave. will open in the first half of 2017.
McNett Corp. Becomes Gear Aid Inc.
After three decades as McNett Corporation, the outdoor gear care and repair company is now officially known as Gear Aid Inc.
Glukos Energy Teams With Cylance Pro Cycling
Glukos will provide riders with sport energy and recovery products as they undertake the 2017 cycling schedule.
Wigwam Mills Partners With Ice Age Trail Alliance
Wigwam will partner with retailers to raise awareness and donate a portion of promotional sales to benefit the Trail’s land conservancy and trail maintenance efforts.

OIA Praises Trump Interior Secretary Pick … Again
After praising President-elect Donald Trump’s reported pick for U.S. Secretary of the Interior last week, the Outdoor Industry Association had to do it again this week with administration’s actual pick.
Marmot Names New Director Of Brand
Patrice Christensen, who comes from VF Corp.’s Lucy brand, effectively replaces the brand’s longtime marketing director Tom Fritz whose position, among others, was cut in May.
Farm To Feet Partners With Salt Lake City
Along with naming the new collection the city’s official sock, the wool sock manufacturer will feature “Ski City” on the sock packaging and provide socks for events and promotional activities.

Skateboarding’s New Age Renaissance
Thanks to inclusion in the 2020 Olympics, diversified styles and celebrity appeal, skating is poised for a category comeback.
Marolina Outdoor Partners With CenterStone
The outdoor apparel vendor will use CenterStone’s suite – iVendix, IVGuide and Mobile – to help its reps build stronger connections with its retailer base.