Farm to Feet, a manufacturer of wool socks based in Mt. Airy, NC, partnered with “Ski City” (Salt Lake City) as part of its Cottonwood Collection launch.

The partnership will kick off on January 10 during the Ski City/Farm to Feet Backcountry Barbecue in the Farm to Feet booth at the Outdoor Retailer Winter Market in Salt Lake City.

“Our new backcountry socks were developed in the canyons of their namesake and partnering with Ski City was a natural fit,” said David Petri, Farm to Feet VP of marketing.

Along with naming the new collection the official sock of Ski City, Farm to Feet will feature Ski City on the sock packaging and provide socks for events and promotional activities. Farm to Feet will also participate in Ski City’s 10th Annual Shootout, a weeklong photo contest featuring professional photographers and skiers from around the country.

“We’re thrilled to partner with Farm to Feet in their naming and celebration of the iconic Cottonwood Canyons, where our four world-class resorts – as well as some of the world’s finest backcountry skiing and riding – are located,” said Scott Beck, president and CEO of Visit Salt Lake/Ski City. “Bringing together the finest in-bounds and backcountry skiing with the finest socks in the industry is a natural partnership, and one we’re proud to be a part of.”

The Cottonwood Collection will be available at retailers in fall 2017 and online at