Giant Bicycle USA hired four new staff members in key retail support roles.

Erica Espinoza steps into the newly-created role of WebLink specialist, joining the inside sales Team to ensure that the brand’s WebLink online ordering strategy continues to grow and be successful for Giant retailers and consumers. Before coming to Giant, Espinoza worked as director of marketing for the Danny’s Cycles stores in New York, and also handled all of the chain’s e-commerce orders. She began working at Giant on November 7.

Philip Croley is the new retail services executive – West, responsible for planning and executing Giant Retail Partner (GRP) store locations in the western half of the nation. He also will strengthen the brand’s relationship with current GRP businesses. Croley has outdoor industry experience working for The Pro’s Closet, Clif Bar and Shimano America/Pearl Izumi. Just prior to joining Giant, he was business development director at The Mann Group retail consulting firm. He began his career with Giant on November 28.

Pat Collier is the new account executive in the Southwest, working with Giant retailers in Arizona, New Mexico, Southern Colorado and El Paso, TX.  Collier is originally from St. Louis, where he spent nine years managing bike stores. He now lives in Green Valley, AZ near Madera Canyon. He’s been an athlete with the Giant Co-Factory Off-Road Team for several years. Collier’s first day at Giant was December 5; after a week in training at Giant’s headquarters in Newbury Park, CA, he is presently on the road meeting with retailers in his territory.

Ewan Campbell has been hired as an after sales technical representative and is the newest member of Giant’s quality assurance team. He has industry retail experience, coming to Giant from Open Air Bicycles in Santa Barbara, CA where he was general manager. He brings to Giant direct experience and knowledge of the questions, needs and concerns that retailers have regarding warranty issues. He also started at Giant on December 5.

“These new members of our team continue to grow the service we offer our retailers,” said John “JT” Thompson, Giant USA general manager. “We’re very blessed to find people of this caliber to support and help our retailers win.”