The team will ride the Wren carbon cockpits to finish out the winter season, and will add the Wren suspension fork in the spring.
Category: Outdoor
Wolverine Worldwide Makes Progress On Strategic Initiatives
Wolverine Worldwide shared an update on the progress of its ongoing strategic initiatives, which includes the divestiture of its Robeez brand.
Executive Movers & Shakers Of 2016
It was a busy year, including leadership changes at Nike, Adidas, Cabela’s, Giant, Keen, L.L. Bean, Timberland, Vans and VF Corp.
The 2016 Bankruptcy Blotter
The collapse of Sports Authority certainly waylaid the industry, but it was far from the only bankruptcy filing to take place this year.
Krimson Klover Updates Logo And Brand Mission
The new logo will activate for the Winter Outdoor Retailer and SIA Snow Sport shows in January, and all spring 2017 product will ship with the new hangtags and branding materials.
Giant Manufacturing Shakes Up Leadership
The moves include the retirement of Giant’s longtime Chairman King Liu and CEO Tony Lo, both of whom had been with the company for more than 40 years.
Is Cannabis Activewear A Thing?
Oregrown Industries, a craft cannabis company in Oregon, has come together with star New Growth Clothing to develop a line of locally manufactured, eco-conscious activewear and outdoor gear.
Fischer And Rossignol Collaborate On Turnamic Brand
Fischer and Rossignol have joined forces to present bindings and cross country boot soles under the Turnamic brand beginning with the 2017/18 ranges.
Thule Hires Luggage Veteran To Head Soft Goods Development
Jim Matthews brings more than 25 years of product management and development, marketing and sales expertise within the luggage category, most recently with Timberland and Columbia licensee Randa.
RockyMounts Appoints Outside Sales Representatives
Tiffanie McKenzie and Tom Roth will work with retailers in the south and northeastern U.S., respectively.
SIA Refreshes Snow Show Floor + Beer At Noon!
The annual trade show in Denver will debut a new floor plan with new special exhibits, events and extended, complimentary happy hours.
Cabela’s Hometown Already Feeling Merger Impact
Business owners in Sidney, NE said sales are already slowing as residents wait to see what will happen to the 2,000 local Cabela’s jobs.
Rovr Products Names Communications Agency Of Record
Verde Brand Communications will handle all aspects of Rovr public relations support, effective immediately.
Mystery Ranch Hires Eastern Canada Sales Agency
The pack designer and manufacturer retained a new sales agency, led by Frédéric Simard, to represent its Mountain and Hunting divisions in Quebec, Ontario, Manitoba and the Maritimes.
Bode Miller Comments On Head Lawsuit
Professional skier Bode Miller spoke publicly for the first time regarding his pending litigation with Head USA.
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