The Wolverine Worldwide subsidiary joined the East Tennessee Red Cross to support residents affected by wildfires near Gatlinburg, TN and Great Smoky Mountains National Park.
Category: Outdoor
Lululemon Defies Critics With Higher Margins
The yoga brand and retailer is proving it can sustain premium pricing in a crowded athleisure field.
Parker Bows Names Adam Greer Regional Sales Manager
Greer brings more than 18 years of consultative selling experience in the foodservice and hospitality industry, along with more than 35 years of outdoor and hunting experience.
Boa Inc. Hires Global Sales And Marketing Manager
Jeff Fleming, previously a regional sales manager for cycling accessory brand Serfas, will be tasked with bringing greater distribution and overall brand presence to the running market.
SIA: Snow Sports Participation Climbed 1% In 2015/16
The 2015/2016 season brought 23.5 million snow sports participants into the cold.
Croakies Kicks Off 40th Anniversary Campaign
The manufacturer of outdoor retention products will also release a limited 40th Anniversary-inspired collection as part of its 2017 model line.
Fjällräven North America Launches Holiday Campaign
The brand’s largest holiday campaign to date features a multi-piece billboard installation and adjacent 3,500-square-foot pop-up brand center in New York City’s Times Square.
Polartec Teams With Boathouse Sports
The collection, Polartec x Boathouse Sports will combine the Made In America power of Boathouse with the Power Stretch fabric of Polartec.
The Weather Network: Seasonal Winter Weather Expected
Though some will experience above-normal temperatures this season, many parts of the country that saw a lack of sustained winter weather last year will endure more frequent storms and bouts of arctic air in 2016/17.
Lululemon’s Q3 Exceeds Guidance
Third-quarter earnings rose 28.5 percent with a boost from higher gross margins and a 7 percent comp gain. Sales and earnings both topped guidance.
SlingFin Raises $100,000 To Fund Business
The tent brand raised the money through an investment platform that allows non-accredited individuals to invest as little as $100 in companies.
Coleman Secures Review To Lower Duty Rates
The General Accounting Office confirmed it will review how the Foreign Trade Zone Board reviews applications involving textile imports, marking a victory for Coleman’s efforts to launch a new line of Made-in-USA life preservers.
Sweet Protection Appoints PR Agency Of Record
The Norwegian developer of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets appointed Verde Brand Communications as its public relations and communications agency of record.
Buff Inc. Renews BibRave Partnership
In 2017 Buff will once again serve as the official headwear sponsor of the BibRave Pros — BibRave’s network of running bloggers and ambassadors.
Klean Kanteen Expands Sales Team
Elliott Nolan joins as the outdoor channel manager, while Mike Felix of Midcoast Outdoor Sales will take over sales in the southern mid-west territory.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal