Rovr Products, a manufacturer of made-in-the-USA camping coolers based in Boulder, CO, signed Verde Brand Communications as their communications agency of record. Verde will handle all aspects of Rovr public relations support, effective immediately.

“While carrying a heavy cooler and making multiple trips back and forth to the car, I realized there had to be a better way to get gear to the campsite. This was the inspiration for Rovr,” said Tom DeFrancia, founder of Rovr Products. “I basically took the insulating properties of the world’s finest coolers, added all-terrain wheels, a stay-dry organizer and a foldaway gear storage bin to make a cooler suited specifically to the needs of today’s campers. From there, Rovr was born.”

“The premium cooler market is really growing, and Rovr offers the most innovative option we’ve seen so far,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications.